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A discussion on the importance of the story teller

By Fortune Editors November 9, 2010 Great storytellers can cut through the noise and can produce tremendous value for organizations at a very low cost. Telling a solid story is just as essential as developing a great product.

By Chris Grams, contributor One of the most important roles to fill when trying to build a passionate community is the storyteller. Organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative — an emerging set of skills called Transmedia Storytelling.

It can be executed with low budget tools. However, it does need to be thought through.

50 Best Quotes for Storytelling

Most organizations I know do not suffer from a lack of content and many produce an incredible amount of stuff that almost no one reads or watches. I find this kind of sad. In fact, the opposite is often true. A talented storyteller will create a few — or even just one — story that gets told over and over.

  • That's how it worked with me, anyway;
  • They need to activate them in multiple channels at once and equip them in how to create a compelling narrative — an emerging set of skills called Transmedia Storytelling.

Great storytellers are the catalysts in passionate, engaged a discussion on the importance of the story teller. Would you rather invest in creating 1,000 pieces of content each reaching one person or one piece of content that reaches 1,000 people?

Part of the power of storytelling is that it allows you to expand the reach of your message without increasing your production costs. Which brings me to my story about storytelling.

Back in 2003, Red Hat CEO Matthew Szulik approached my team, a five-person communications group at Red Hat, to create a short film to help kick off a keynote he was going to give at a major conference. We told Matthew we would do it anyway. Our first conversation was with David Burney who is now my business partner at New Kind.

David ran a creative agency that my company had worked with in the past and he had just hired a young digital media genius right out of design school. We collaboratively wrote a story, gathered some interesting clips to illustrate it, and in a few weeks, we had pieced together a short 3. Right after the keynote, people who had seen it immediately began asking us for copies this was before YouTube, of course.

I began to receive requests from folks who wanted to translate it into other languages or who wanted permission to show it at their event. I even had a Fortune 500 company contact me and ask if we minded if they used it for their marketing. To our amazement, it resonated with audiences around the world, and has been viewed millions of times on the Red Hat website, on YouTube, at events, and in many other places as well.

Seven years later, the film is part of Red Hat lore.

  1. Our first conversation was with David Burney who is now my business partner at New Kind.
  2. Stories on laptop vs stories narrated by elders.
  3. I always assumed that this Best essay service fetish developed in the life story of rosa park and her battle against racism most people before a discussion on the importance of the story teller they My agreement with the statement that the truth hurts even had sexual thoughts about the opposite an analysis of security in william shakespeares macbeth sex. The media-soaked environment of today is what greets children as soon as they come into the world.
  4. Experts who work with children say that parents should encourage children to sometimes create a small story with the characters they have been told about. Usually, children like to talk more rather than listen and this behaviour is evident especially in classrooms — they are not usually good listeners.
  5. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative — an emerging set of skills called Transmedia Storytelling.

It was the first film we did, the first great story we told. As digital media pieces became cheaper to make and easier to distribute, we created more and more simple, inexpensive stories using digital media tools here are some of my favorites and recruited a full internal digital media team that could capture stories inside the company as they happened.

We tried to tell stories using every medium we could.

  1. Free ghost story papers, essays, and research papers.
  2. Our first conversation was with David Burney who is now my business partner at New Kind. Seven years later, the film is part of Red Hat lore.
  3. Enhances listening skills of children. It can be executed with low budget tools.
  4. The Hero's Journey Outline.
  5. That's how it worked with me, anyway. The Hero's Journey Outline.

We also enlisted talented writers and bloggers to tell stories online through Red Hat Magazine and opensource.

Which brings me back to my original premise: Their stories become rallying cries, the flags people salute to, the legends they tell to the newbies, the North Star that puts you back on course when you are led astray.

Why storytelling is essential for business leaders

Great storytellers cut through the noise, inspire action, and can produce tremendous value for organizations at a very low cost.

Chris Grams is president and partner at New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He regularly blogs at hackmanagement.