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Goals are useless without performance measures do you agree

Last monthwe broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget. What is the best way to share them company wide?

Forget About Setting Goals. Focus on This Instead.

Which metric really mattered this year, Wesley? But when it comes to content analytics, there are no absolutes. Roughly two-thirds of marketers create content without any documented strategyand over half of both B2B and B2C marketers are not sure what a successful content program looks like.

This is the biggest problem in content marketing right now. The amount of people who spend at least 15 seconds with an article. When people go out of their way to share your content with their social network, that means something. The average amount of time someone spends scrolling, clicking, highlighting, and generally paying attention to your content.

Measuring Content Performance: Content Engagement Metrics

In other words, not just leaving the tab open while they microwave a Hot Pocket—no disrespect to Hot Pockets. How far are people getting through your story? Are people sticking around to read more than one story? One of the best indicators of a great story is when it convinces the audience to sign up for our newsletter.

Lead form conversion rate: One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Also, I want to be Nate Silver. I could go on. Choosing your favorite content metric is like choosing your favorite Teenage Mutant Ninja Turtle. Another best practice I strongly recommend is to tag your story by topic, persona, format, etc. That way, you can see which stories are under- or over-performing against your KPIs.

Why Most KPIs Don’t Work and What to Do About This

And here I am blabbering on about content analytics. Do as I say, not as I do. Pick out three or four data points that really tell the story of how your content efforts help the business. Communicate that information in a few different ways. Plug it in Slack.

Thank you for sharing!

Ask to present for 10 minutes at your next all-hands meeting. It also helps if you have the same first name as your CEO.

  • The average amount of time someone spends scrolling, clicking, highlighting, and generally paying attention to your content;
  • When all of your hard work is focused on a particular goal, what is left to push you forward after you achieve it?
  • The amount of people who spend at least 15 seconds with an article;
  • However, I've found that goals are good for planning your progress and systems are good for actually making progress;
  • How do you ensure your content sounds genuine and not like a thinly-veiled pitch for your product or brand?

In all seriousness, though, specific instances of positive feedback are always helpful. If clients and prospects love your content and say so, make sure you let your senior leadership know. Have you tried a tweezer?

Problem #1: Winners and losers have the same goals.

Have they been there since winter? If so, you may want to just get a new toaster. How do you ensure your content sounds genuine and not like a thinly-veiled pitch for your product or brand?

Finally, a question from my home state of New Jersey.

Ask a Content Strategist: What Content Metrics Really Matter?

Again, this is a place where I should probably take my own advice. Over 400,000 people will visit The Content Strategist this month, and many of them will download our e-books and fill out lead forms.

In many ways, the key to success is passion. You have to love the content you cover and obsess over it like your favorite sports team.

  1. Are goals completely useless?
  2. If necessary add additional information about a KPI in a description. These ideas were also described in the details in this KPI system.
  3. It will do all the scorecard design, calculations and other hard work for you. It is about the cycle of endless refinement and continuous improvement.
  4. These ideas were also described in the details in this KPI system. What you want to achieve is a specific target value, specify the estimated final date.
  5. A handful of problems arise when you spend too much time thinking about your goals and not enough time designing your systems.

If you do that, your content will never sound like a sales pitch. You can also tweet it JoeLazauskasbecause we are digitalnatives and adulting in our contentmarketing squad.

Understanding the Difference Between Goals and Metrics