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Marketing plan rehab center for the elderly

Gaining Ground With Innovative Marketing Tools Nursing and assisted living providers seek higher occupanices one influencer at a time. Matching the needs of an exiting hospital patient or senior looking to move from home with the care capabilities of a post-acute care provider involves many factors and has seen many new trends emerge in recent times.

  • This importance translates into more collaboration and partnership with case management and utilization review programs;
  • Marketing To The Public There is another kind of marketing of course, and that is marketing to the public through media and other avenues, which is what providers of assisted living and independent seniors housing focus on more than in the discharge planning process;
  • If they want calls at 3;
  • Marketing materials should convey through picture and writing how the nursing home meets client needs.

Everyone in the post-acute care business knows that hospitals need to move people out as quickly as is feasible, and long term care settings, in turn, need to gauge, sometimes quickly, how a discharged patient best fits into the continuum of care they provide. Reaching All Points Of Access Seeking access to all sorts of influencers—the people who live with, provide services to, or simply know potential residents—is a growing trend in provider marketing, be it before or during the discharge planning cycle.

Patricia Cokington, senior sales trainer for Sikeston, Mo. The clergy know when one of their elderly worshipers can no longer come to services. Overall, they are very receptive.

Key Marketing Strategies for Long Term Care Facilities

While tending to the elderly in his parish, he occasionally recommends programs he sees that work well for his parishioners.

Besides an increase in the number of people receiving at least part-time home care, Walsh says in his 18 years as a priest, the main goal of families continues to be in trying to keep their loved ones with them, or in their own homes, as long as possible.

The key for provider marketing and sales staff is to reach out into the community, especially in rural America, Cokington says, noting Americare does most of its business outside of metropolitan areas. While increasing the focus on nontraditional sources of referrals, the best place for provider marketing remains the hospital, be it by placing a representative within the hospital walls or a computer linkup for word on the latest prospective residents.

Physicians Receive Attention Inside the hospitals, providers have tried more aggressive and straightforward approaches to let doctors treating their potential future clients know that their long term care facilities can offer patients a second professional home.

How to Develop a Marketing Plan for a Nursing Home

Blaise Mercadante, chief development and marketing officer for Miami Jewish Health Systems, says doctors are tops on their list. The goal is to make the doctor a partner in the future care of their existing patients and others. We respect the role of doctors, and we will provide the service they feel comfortable with. If they want calls at 3: Kindred Healthcare, which has instituted a new marketing campaign under its Continue the Care program www.

Tapping available resources to reach the right audience

Once a possible match for an ASC facility is discovered, the team works back to the facility level to make sure the care can actually be satisfied, he says. Families can get a jump on research by looking at the Internet, but also viewing marketing materials, like virtual tours, provided by the long term care provider.

Critical To The Care Process Weiss says as hospitals face higher costs, lower reimbursement, shorter stays, and growing post-acute community resources, discharge planning has become even more of a top priority.

This importance translates into more collaboration and partnership with case management and utilization review programs. During the past decade, Weiss says she and others have witnessed an explosion in best practice medicine that involves physicians leading teams of clinicians and support staff who compile, share, and implement best practice plans for scores of medical conditions. Technology In Play In years past, discharge planners would spend hours upon hours playing phone tag with multiple referral sources to place patients with the most appropriate after-hospital provider that had the time, space, and staff to accommodate the patient.

Now, referrals are increasingly made electronically, securely, safely, and more efficiently, thanks to electronic referral management.

This benefits the hospital that can match patient needs to the capabilities, availability, and services of the referral source as well as safely and electronically share secured patient information with the after-hospital provider.

Mike Wessinger, PointClickCare president, says the EHR helps track bed availability and pre-booking assessments in a real-time fashion for often quickly developing discharge scenarios. Marketing To The Public There is another kind of marketing of course, and that is marketing to the public through media and other avenues, which is what providers of assisted living and independent seniors housing focus on more than in the discharge planning process.

  • Patricia Cokington, senior sales trainer for Sikeston, Mo;
  • Marketing materials should convey through picture and writing how the nursing home meets client needs;
  • The key for provider marketing and sales staff is to reach out into the community, especially in rural America, Cokington says, noting Americare does most of its business outside of metropolitan areas;
  • The key for provider marketing and sales staff is to reach out into the community, especially in rural America, Cokington says, noting Americare does most of its business outside of metropolitan areas.

In the end, however, direct marketing brings in the most business. The Kindred Campaign At Kindred, the Continue the Care campaign has boosted business in the Indianapolis and Cleveland markets where the program has first been rolled out, Breier says. Besides marketing to hospitals and doctors inside the hospital, he says the two pilot markets have seen an initial round of saturation advertising through print ads, direct mail, aggressive social media, and other outlets to first raise recognition.

Breier said the company did its homework before embarking on the campaign and stresses that it is important to remember that pre-planning is critical.

Be careful on what and where you spend the dollars. Whether the decision is to send the patient back home or to post-acute care, appropriate and safe reductions in lengths of stay and quick transfers are imperative.

Beyond Hospital Referrals: Gaining Ground With Innovative Marketing Tools

It's A Team Event Providers note that discharge planning demands close working relationships among all members of the health care team, from both the hospital and post-acute provider. The process is data- and labor-intensive and requires comprehensive knowledge by the discharge planning team of available community resources that best match patient needs and knowledge of how to make the best connections for patients and loved ones.

Discharge planners often know as much as primary care physicians about patients as they are typically involved in that care prior to or at hospitalization through hospital discharge to a post-acute provider and follow up, Weiss adds. The challenge for discharge planners, and why providers seek to help in the process or are connected to the process via electronic means, are many, from the hospital and its maze of clinicians, support and back office staff, primary and secondary physicians, and the many parts of a puzzle that comprise such a facility.

Weiss says these challenges also have been exacerbated greatly by higher hospital costs, inadequate reimbursement from government payers and health plans that often are lower than the cost of care provided, and enormous pressures from health plans and payers for short stays and early discharges.