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Organization behavior problem at beximco pharmaceuticals in bangladesh

Prepare monthly survey report in brief. Prepare statement of prescription, slip, OTC, and also product manual movement report of BPL, formulation and infusion. Prepare required product wise report of 12 BPL region and region formulation and infusion. Prepare comparison of BPL, formulation and infusion with the competitors.

Prepare national product wise report of BPL, formulation and infusion. Prepare brand loyal doctors survey report of formulation.

Prepare the report of yearly average percentage comparison of different company. Monthly territory wise percentage of BPL, formulation and infusion. Prepare combined percentage BPL and formulation every month.

Prepare the monthly tour plan and short tour plan. Collect the data from the field through MRR. To prevent biased information all market researcher of BPL does not disclose their identification to anyone even not to the Medical Representatives of all Pharmaceuticals companies including BPL.

For conducting prescription survey BPL also provides some gifts items like pen, pad to chemists shop for participating frequently in the survey. The new MRR would complete rest of the assigned survey.

That means they never allowed prescription over 2-3 months in their survey process. These are the entire procedure of how the survey is done. In this department there are 32 employees working together. Under the each region there has some districts like-Dhaka 1 region covered with Munshigonj, Manikgonj, gazipur etc.

One MRR cannot cover the whole region. In such cases MRC dept. Tour plan is a very systematic procedure of how the MRR gathered prescription from different places. Specified places are includes in the tour calendar as well as assigned MRRs name also includes. There are 20 MRRs worked different area. Normally tour calendar is prepared by Sr. They distribute territories among 20 MRRs by the serial of monthly basis tour calendar.

The working period of a tour plan is being determined by near about 20 days for every month. Time period of survey tour: Survey tour is very carefully allocated by the MRC dept.

Every regular survey tour time is 20 days long.

  • There are slogans, themes and gimmicks that try to lure the customer in;
  • Analytical tests are mainly of two types as follows;
  • All right reserved 4 Firm infrastructure;
  • To check that correct quantity and approved quality of materials are being dispensed as per requisition.

The daily survey time of MRR is 8 hours. But it could be varied depends on situation. At least 2-3 days are needed to visit each and every territory.

In case of short tour time is for 8-10 days.

In that time the trainer trained them in a proper way to conduct a sound survey. After that they directly go to the assigned territories as per tour plan calendar. In prescription survey the MRRs should be agile and prompt.

There are two simple things basically MRR do in their survey period.

  1. In this way the message of their products spread among the doctors.
  2. Factory overhead, selling and administrative overhead is increasing year to year. Name of the 20 regions of MRC Dept..
  3. In term of legal considerations, it is important to1. There are 20 MRRs worked different area.
  4. From that particular product manual information they prepared day to day summary where product name and company name are enlisted.
  5. Distribution channels display, sell, or deliver the physical products.

One is standing beside the chemists shops and looking for prescriptions coming and write down the products name in survey sheet. Another is sometime MRR cordially asking for prescriptions to the patients or their guardians to know the products prescribed. In their survey they quick look at the different prescription and its required elements such as the doctors name, products name etc.

That means they gathered Surveyed information not to the disturbing any patients or guardians of patients and chemists shop employees. To prevent biased information all market researcher of BPL does not disclose their identification to anyone even not to the Medical Representatives of all pharma companies including BPL. One of the important aspects of the survey process showing honor to the survey participants either it could be a chemists shop or patient. As a result company will not bother how far they reach their target.

But it is ensuring that no one will claim a bad reputation against the company. Filling up different product manuals included with the surveyor name, spots name, doctors name, territory code, visiting time, date, name of the prescribed medicine are written down. From that particular product manual information they prepared day to day summary where product name and company name are enlisted.

  • Personal selling and sakes force 3;
  • Md mojammel haque senior assistant manager, engineering at beximco pharmaceuticals ltd location bangladesh industry pharmaceuticals.

After preparing the summary a centralized report has been prepared in a brief manner which will send to the MRC Department for further analysis. Every research team needs a target place or market to do their survey activities. In this selection procedure MRC Department basically rely on some special requirements which are given below: For hospitals and clinics: This Department looks the popularity of the shop, present condition of the shop, prescription movements, area of the shop, the willingness of the shop owners etc.

MRC Department looks the specialist of the doctors, demand and popularity of the doctors, number of patients, willingness of the doctor etc. MRC department conducts the survey activities by fulfilling the requirements of place or spot selection. Pharmaceutical products have been categorized in three different ways. Such as- Over the counter products OTC. Pharmacy product slip Prescription of product POP. OTC products can be bought with any prescription. For the market research activities and analysis, these are the raw data and information that collected from the selected field chemists shop, hospitals, etc.

MRRs survey 8 hours in a day and within this time try to collect near about 55 to 60 prescriptions but there is no mandatory rule of the number of prescriptions. This average number of collection will vary depend on the situation and selected spots.

Organization behavior problem at beximco pharmaceuticals in bangladesh

Name of the 20 regions of MRC Dept.: In Every region there have some districts and areas like- under Dhaka —I Region: Manikganj, Monshiganj, Gazipur etc. There are 829 territories under the 20 regions.

Now at this time this process of data analysis all about computerized it is comparatively less time consuming and result is to come very quickly. When the MRR send regions wise report at this time MRC Department input the data in computer and using strong analysis software to get full market result.

  • In prescription survey the MRRs should be agile and prompt;
  • But it is ensuring that no one will claim a bad reputation against the company;
  • Collect the data from the field through MRR;
  • To prevent biased information all market researcher of BPL does not disclose their identification to anyone even not to the Medical Representatives of all pharma companies including BPL;
  • All right reserved The Q.

In past time of MRC Department working process is to long and to much complex in favor of present time, it consume high time, resources etc. MR Officer receives different summary reports and prepare product wise tally sheet. It will compare to the other companies national result.

By this way MRC Department prepare the monthly report. Top level Management will make further company decision depends on this monthly report. Monthly report is printed in different forms. Usually 4 to 5 types of monthly report MRC Department prepare. Such as national product wise report, required product wise report, comparison report, brand loyal doctors survey report etc. Bangladesh Pharmaceuticals industry is a very competitive market along near about 300 Pharmaceuticals companies.

Most of the companies struggle for not having better marketing decisions. In absence of sound information any decisions may occur a huge damage for the company. So market research can make a big difference among the companies. A well structured survey process can provide relevant, current, valid information to management to make appropriate decision whenever required.