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Valuable is a highly satisfied customer to starbucks

Hire Writer Their image was to get out there and be in the leading each of provide the best tasking whole-bean coffee while catering to their customers.

Starbucks marketing research team discovered that the Starbucks image had some rough edges and observed the following: There was very little product differentiation between Starbucks and smaller coffee chains.

Coffee and Starbucks Essay

During a survey, the number of respondents mostly felt that Starbucks was more about making money and building new stores than customer satisfaction.

Their market research team discovered that Starbucks needed to start communicating their value and values to their customers and not focus so much on their grown plan. Based on a customer frequency analysis, Starbucks realized that their customer satisfaction and loyalty had both decreased. Their survey result with regards to improving customer service was to improve their speed of service. How does the Starbucks of 2002 differ from the Starbucks of 1992?

During that same year, Starbucks decided to go public despite of the skeptics who thought that paying so much for coffee was ridiculous when they could purchase a copy of coffee for have the price at a local coffee shop. In 2002 the company was servicing an average of 20 million customers in over 5,000 stores around the world and was opening on average 3 stores a day.

Starbucks was so successful that it did not have to spend any money in advertising. Describe the ideal Starbucks from a profitability standpoint.

What would it take to ensure that this customer is this customer is highly satisfied? How valuable is a highly satisfied customer to Starbucks? Starbucks like any other corporation out there has been dealing with major economic turmoil.

We all know that because of the economic situation many have had to cutbacks on those non-essential expenditures. Nonetheless, Starbucks is big enough that they have created an oligopoly.

But like any other company they face the increasingly large task of not only serve their clientele, but be able to still make a profit. In order to stay competitive and still be profitable they need to reconsider their current business plan and focus on the demand for the quality instead of the quantity.

The basis of this rationale would be to modify its business plan in order to respond to the needs of it clientele and be able to deliver on their wants. There is no such thing as an ideal profitability methodology, but if the product keeps its value and it is able to withhold its product differentiation as well as brand identification, the profit margin and its ROI would speak for itself.

Starbucks has been a brand that consumers have been able to identify with for quiet some time. By doing so, Starbucks would be able to ensure that their clientele is satisfied and forget about the barriers in which the company has had to face but still manage to continuously expand in the marketplace.

With that being said, all customers are valuable, but those customers that meet specific criteria within an organization; such as, placing large orders and or buying products that are at a high profit margin, these are the customers that are not only profitable but are also the ones that are the highly satisfied with the product and its brand recognition.

If Starbucks continues to offer clean stores, high quality, fresh coffee, competitive pricing, friendly and speedy service among other attributes, they will definitely ensure for its clientele to be highly satisfied and continue to patronage the organization. A highly satisfied customer would be a returning customer that will create the revenue per customer that any organization seeks. Is it possible for a mega-brand to deliver customer intimacy?

Yes, Starbucks should invest. This investment would allow for an atmosphere within the organization that would enable a more relaxed work force. This investment would also motivate its employees to provide a much highly customer based orientation and would motivate those to be more productive and to maintain the brand recognition that Starbucks has worked so hard to maintain.

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Subsequently, this would be seeing as an investment instead of an expense that would eventually create a much larger clientele based. Therefore, with that in mind that goal for this highly investment would be improve customer satisfaction.

To make available servers that can provide the customer service that it has been known from Starbucks. This would allow for a much shorter wait time and to be able to focus on what drives the organization-profit.

These will eventually heighten the sales and the profits that will allow Starbucks to maintain its market share and its profitability regardless of the economic turmoil.

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Now, by outlining this investment and the goal of such, we can clearly state that this brand can deliver customer intimacy by focusing on its business plan and taking into action. By means of brand recognition and by analyzing its structure this can improve the customer satisfaction which in turn would allow for the utilization of its employees more effectively.

Creating intimacy involves more than meets the eyes, but if Starbucks creates a customer based feedback process in which the customers are provided with new products and they provide feedback in regards to this products this creates customer intimacy, customer retention and most importantly it allows for profitability driven and based solely on customer behavior.

Bring the case up-to-date.

Is Starbucks recession proof? No organization is recession proof. For much time, Starbucks was considered to be a luxury that would never be harmed, but as we all have seen it, them as well as every other company out there has been hit hard and have had to deprive themselves from certain luxuries. Because of this unexpected occurrence, the consumer has had to be more cash minded and show more constrains as far as their expenditures are concerned.

Therefore, in order for Starbucks to come afloat from the current economic downturn, they must first look at their Marketing Plan and how it can be modified to target a whole new consumer. Some of the recommendations that could be taken into consideration would be simple and effortless.

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