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Bear creek golf range executive summary essay

Bear Creek Golf Range Executive Summary

The vision of Bear Creek is to become the premier golfing range in the area for the serious golfer. They failed to be profitable within their first year of operation. During the construction, Bear Creek was faced with multiple obstacles which led to the poor performance of the golf range.

  1. Pro Targeting the occasional golfers market would increase the amount of people who would be utilizing the facilities. They failed to be profitable within their first year of operation.
  2. Pricing strategy would be consistent with current plan and relative to competition. A case for arkansas black bear the major limiting factor of bear expanding their range hunters not in sole pursuit of bear muddy creek would.
  3. The con of this solution is that it would require additional capital.
  4. For Bear Creek to survive, they need immediate funding to stay the course of their plan. For Bear Creek to survive, they need immediate funding to stay the course of their plan.
  5. Bear Creek would have the newest improved facilities in the market. Pro Reaching out to the various coaches of the local colleges would give Bear Creek the opportunity to increase the number of lessons it will perform.

Many of the amenities that were planned were put on hold with hopes of finishing the project after Bear Creek opened.

It is essential that Dan and George act quickly for year two to attract potential customers. The key issue is: Who should Bear Creek be targeting to increase market share and profitability? Dan and George can look to take on additional partners or investors to increase funding.

Bear creek golf range executive summary

By doing this, they will be able to complete the facility like they originally vision. A pro of this solution would be that Dan and George do not have to expand their dream and vision.

They will be able to accomplish their initial project. This will allow Bear Creek to start out with an excellent reputation. A con of this solution is that Dan and George will lose equity of their company if they look for additional investors to fund the project. Bear Creek can get away from the serious golfers only and target other golfers.

  1. It is essential that Dan and George act quickly for year two to attract potential customers. Bear creek valley golf club 910 mo-42, osage beach, mo 65065 573-302-1000.
  2. Starting off as an first class golf facility, rather than becoming one over time, will generate greater market share and profitability for Bear Creek Golf Range and also have Bear Creek have a much better image and reputation around the area. They can go after the frequent and occasional golfer.
  3. The key issue is. Depending on the amount of additional funding and capital, Bear Creek could utilize the adjacent 10-acres if needed for future expansion.
  4. Price may increase depending on costs increasing, which may occur if additional capital were gained through financing. Bear creek valley golf club 910 mo-42, osage beach, mo 65065 573-302-1000.
  5. Price may increase depending on costs increasing, which may occur if additional capital were gained through financing.

They can go after the frequent and occasional golfer. They can also target the female gender of golfers as well. The con of this solution is that they would it would take away from their vision of the serious golfers only. This solution has the potential to lose out on the customers that they currently have. This strategy would prove to be costly and would require seeking significant funding which may be difficult to find. Bear Creak would enjoy a great increase in market share and profits but would have to give up on their overall dream of serving serious golfers with a world-class facility.

The pro of this solution would be that it would bring in families looking for a night out and golfers who may be interested in learning the game.

Case analysis bear creek golf range

The con of this solution is that it would require additional capital. Being in a financial hole already, purchasing land and adding the additional amenities would put you even more in debt.

This approach is the best solution for the owners to accomplish their original plan. For Bear Creek to survive, they need immediate funding to stay the course of their plan.

Bear Creek Golf Range Executive Summary Essay Sample

The company needs to have a competitive advantage over its competition by improving its facilities and amenities to the first class level it originally intended on providing. These enhancements are necessary for Bear Creek to attract the serious golfers that they intended and also increase the demand for the experienced golf instruction that they can provide.

By having a completed facility, this will increase the word of mouth they heavily rely on which will correlate to higher customer traffic and increased usage. Starting off as an first class golf facility, rather than becoming one over time, will generate greater market share and profitability for Bear Creek Golf Range and also have Bear Creek have a much better image and reputation around the area.

Marketing Mix Impact Product: Bear Creek would have the newest improved facilities in the market. The owners would be in-line with the vision and dream they started off with.

Case analysis bear creek golf range

The company would be clearly viewed as looking to provide a first class golf facility specializing in professional instruction. Pricing strategy would be consistent with current plan and relative to competition. Price may increase depending on costs increasing, which may occur if additional capital were gained through financing. The owners should start utilizing their golf contacts in creating awareness and attracting first time customers. This should be done in conjunction with increased advertisement in local papers, airports, and hotels.

Depending on the amount of additional funding and capital, Bear Creek could utilize the adjacent 10-acres if needed for future expansion.