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Call to action phrases for persuasive essay

Make your call-to-action clear and direct. Have your audience act quickly. Lower barriers to action. Focus on benefits for your audience.

  1. Look back to your last persuasive speech. Customize your call-to-action for each person.
  2. Accept as many forms of payment as possible. He is an award-winning public speaker and speech evaluator.
  3. Look back to your last persuasive speech.
  4. A better call-to-action would be to join a running club or train for a shorter race.

Customize your call-to-action for each person. Use direct language, and eliminate wishy-washy phrases. I have made this mistake in the past and regretted it. If you have been persuasive and your audience is emotionally invested, the best time for action is now.

The longer it takes to initiate the action, the more likely that your audience will lose motivation.

  • He is an award-winning public speaker and speech evaluator;
  • Did you make an extra effort to lower barriers to action?
  • Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience;
  • Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.

So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. To help your audience act quickly, eliminate as many trivial or non-trivial barriers as you can. For example, ask the following questions about your audience. Do they need to sign up? Bring forms and pens and pass them out. Do they need to read additional information?

Bring handouts, or copies of books, or website references. Do they need approval before they can act? Make the first call-to-action to organize the meeting with stakeholders. Do they need to pay? Accept as many forms of payment as possible. A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small less risky actions.

A better call-to-action would be to join a running club or train for a shorter race. Build your financial wealth by… Make your community a safer place to live for yourself and your children by… When you volunteer, you build your skills and gain valuable experience… Surround the call-to-action with a description of how their lives will be improved when they act.

Paint a prosperous vision. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.

  1. The longer it takes to initiate the action, the more likely that your audience will lose motivation. For example, ask the following questions about your audience.
  2. He is an award-winning public speaker and speech evaluator. Was your audience able to act quickly on it?
  3. I have made this mistake in the past and regretted it.

Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.

What is a Speech Call-To-Action?

For the person who controls the budget, the call-to-action is to allocate the necessary funds. For the personnel manager, the call-to-action is to delegate staff to work on the initiative.

For others, the call-to-action may be to attend in-depth training about the new process. Audience analysis is critical. If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.

Look back to your last persuasive speech. Did you make a clear and direct call-to-action? Was your audience able to act quickly on it? Did you make an extra effort to lower barriers to action?

Did you highlight the benefits for your audience? Did you address individuals rather than the group with a personal call-to-action?

5 Keys to End Your Speech with a Great Call-to-Action

Subscribe to Six Minutes for free to receive future articles. Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.