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Difference between google msn and yahoo essay

Many people think a search engine is broken or their site is banned if they do not rank in one engine while they rank great in others. This article will hopefully help searchers understand the different relevancy criteria used by different engines. While people have looked at search engine ranking factors on a global level I do not think anyone has spent much time comparing and contrasting how different search engines compute their relevancy scores or bias their algorithms.

I think one of the hardest parts of explaining SEO is that the web is such a diverse place where things that make sense in one industry would make no sense in another industry.

In addition, different engines look for different things to determine search relevancy. Things that help you rank in one engine could preclude you from ranking in another.

There is enough traffic out there that it might make sense to do ultra aggressive SEO on one burnable site for quick rankings in MSN and Yahoo! I thought it would be worth compiling notes comparing how relevancy is defined by each engine or how I perceive it based on my experiences.

This page makes no aim to be comprehensive, but is designed more for making it easy for people new to the web to understand the differences between the different engines.

Difference between google msn and yahoo essay Definition of Relevancy is Not. Each major large scale search engine is ran by a large corporation. Each of these corporations is a for profit entity which has their own underlying principals or core beliefs which helps guide how they craft the search relevancy.

While some machines automatically evolve search relevancy via genetic algorithms each major search engine still has some human input in how relevancy is calculated at the very least humans write some of the algorithms. Diaz wrote a PDF research paper about Google's biases. The Bias of this Article Originally when I started writing this article I wanted it to be more about search relevancy perhaps from more of an academic type standpoint, but my perspective on search is as one who understands it more from a marketing perspective.

The Short Version Yahoo! Excessive low quality links may make your site less likely to be crawled deep or even included in the index. For many years they outsourced their search service to other providers, but by the end of 2002 they realized the importance and value of search and started aggressively acquiring search companies.

On Page Content Yahoo!

  1. Advanced Search Page - makes it easy to look for.
  2. They paid many millions of dollars to buy Del.
  3. Answers and My Yahoo!.
  4. Answers and My Yahoo!. Search Marketing ad network.
  5. You can request to have your domain evaluated for re-inclusion using this form. As a side note it is important to know that the PageRank value used in the SERP calculation is not the one you see in the various online tools or toolbars, the PR that you see there is the outdated version established at the last wide Google update.

Search users click on high ranked paid inclusion results in the organic search results Yahoo! In part to make it easy for paid inclusion participants to rank, I believe Yahoo! Being the 1 content destination site on the web, Yahoo! Since they have so much of their own content and make money from some commercial organic search results it might make sense for them to bias their search results a bit toward commercial websites.

Using descriptive page titles and page content goes a long way in Yahoo! In my opinion their results seem to be biased more toward commerce than informational sites, when compared with Google. One note of caution is that Yahoo! You can use Yahoo! Site Explorer to see how well they are indexing your site and which sites link at your site.

Query Processing Certain words in a search query are better at defining the goals of the searcher.

  1. The Definition of Relevancy is Not.
  2. It is possible to build an SEO strategy aimed to play the peculiarities of each search engine, but in the end it is recommendable that you aim to obtain high SERPs in all three of them and gradually adapt your strategy to avoid any possible penalty in the long run.
  3. While some machines automatically evolve search relevancy via genetic algorithms each major search engine still has some human input in how relevancy is calculated at the very least humans write some of the algorithms. On Page Content Yahoo!
  4. You can use Yahoo! It's important to know how each one of these will vary as far as how each search engine will rank you their search results.

If you search Yahoo! Rand Fishken recently posted about many Technorati pages ranking well for their core terms in Yahoo! Those pages primarily have the exact same anchor text in almost all of the links pointing at them. Sites with the trust score of Technorati may be able to get away with more unnatural patterns than most webmasters can, but I have seen sites flamethrown with poorly mixed anchor text on low quality links, only to see the sites rank pretty well in Yahoo! Pages on newer sites can still rank well even if their associated domain does not have much trust built up yet so long as they have some descriptive inbound links.

It is not unreasonable for new sites to rank in Yahoo!

  • In my opinion their results seem to be biased more toward commerce than informational sites, when compared with Google;
  • The Bias of this Article Originally when I started writing this article I wanted it to be more about search relevancy perhaps from more of an academic type standpoint, but my perspective on search is as one who understands it more from a marketing perspective;
  • Directory are reviewed for quality as well.

By early 2007 they aim to make Yahoo! Search Marketing more of a closed system which factors in clickthrough rate and other algorithmic factors into their ad ranking algorithm.

Publisher program does not have the depth that Google's ad system has, and they seem to be trying to make up for that by biasing their targeting to more expensive ads, which generally causes their syndicated ads to have a higher click cost but lower average clickthrough rate.

When a person pays for Yahoo! Search Submit that content is reviewed to ensure it matches Yahoo! Sites submitted to the Yahoo! Directory are reviewed for quality as well. In addition to those two forms of paid reviews, Yahoo! For competitive search queries some of the top search results may be hand coded. If you search for Viagra, for example, the top 5 listings looked useful, and then I had to scroll down to 82 before I found another result that wasn't spammy.

  • If you focus your SEO stratagy on solid tecniques you can rank 1 on all three search engines;
  • If you focus your SEO stratagy on solid tecniques you can rank 1 on all three search engines;
  • In addition to those two forms of paid reviews, Yahoo!
  • Yahoo is increasingly becoming a favorite among SEO marketers, because it helps them especially through the site-explorer feature to better understand how well their website is doing in terms of backlinks and can also be used to predict fairly accurately if your SEO effort is working well;
  • Other peculiarities associated with the Google search engine is the low number of backlinks it determines as genuine mostly because Google divides webpages in to separate indexes;
  • In addition, different engines look for different things to determine search relevancy.

Sometimes you will see a referral like http: Sites which have been editorially reviewed and were of decent quality may be given a small boost in relevancy score. Sites which were reviewed and are of poor quality may be demoted in relevancy or removed from the search index. Some sites that are filtered out of search results by automated algorithms may return if the site cleans up the associated problems, but typically if any engine manually reviews your site and removes it for spamming you have to clean it up and then plead your case.

You can request to have your domain evaluated for re-inclusion using this form. They paid many millions of dollars to buy Del. They also have a similar product native to Yahoo! Answers which they heavily promote in their search results and throughout their network. Answers allows anyone to ask or answer questions. Answers with professionally sourced content in verticals such as Yahoo!

Overture Keyword Selector Tool - shows prior month search volumes across Yahoo! Overture View Bids Tool - displays the top ads and bid prices by keyword in the Yahoo! Search Marketing ad network. Site Explorer - shows which pages Yahoo! Mindset - shows you how Yahoo! Advanced Search Page - makes it easy to look for.

How Search Engines Work: Search Engine Relevancy Reviewed

Buzz - shows current popular searches Yahoo! Business Perspectives Being the largest content site on the web makes Yahoo!

Shopping was a large link buyer for a period of time while Yahoo! Search pushed that they didn't agree with link buying. Offering paid inclusion and having so much internal content makes it make sense for Yahoo! They believe strongly in the human and social aspects of search, pushing products like Yahoo! Answers and My Yahoo!. In many fields they not only have internal customers, but in some fields they have product duplication, like with Yahoo!

My Web and Del. Search Marketing Perspective I believe if you do standard textbook SEO practices and actively build quality links it is reasonable to expect to be able to rank well in Yahoo! If you are trying to rank for highly spammed keyword phrases keep in mind that the top 5 or so results may be editorially selected, but if you use longer tail search queries or look beyond the top 5 for highly profitable terms you can see that many people are indeed still spamming them to bits.