Homeworks academic service


Essay on role of media in globalization

Media in Age Of Globalization: Globalization affects a lot of things in the world. Globalization or globalization describes an ongoing process by which regional economics, societies and cultures have become integrated through a globe-spanning network of communication and trade, as mention in the site en. The most important things that globalization affected is the media.

Nowadays, media become important communication facilities to communicate with the world. Media is one of the major facilities that affect the globalization. There are different types of media such as internet, television, radio, mobile, email and chat. Each of those media have different role in the globalization.

This essay will outline the role of internet, television, radio and the essay on role of media in globalization in globalization. It will outline each of them how it affect society, political and economical issues.

The objective of this research is to show how the media globalization affects our life positively in different field. In conclusion, the globalization affect more positively on different type of media and on society. It basically marks the paradigm shift in economic thinking.

During Hellenistic period commercialized urban centers were focused around the Greek culture which stretched from India to Spain. Trade was a very important aspect during that time and for the first time the thought of cosmopolitan culture emerged. The effects of globalization are diverse, affecting the various aspects of the world so as to bring changes for the better. Its effects not just influence the financial conditions of the country but also affects the industrial sector and the culture of the countries involved.

Globalization widens the access to a range of foreign supplies for the consumption of a large number of consumers, owing to the market planning and policies adopted by different corporations.

Media refers to the different means of communication like radio, television, internet etc. It plays a very important role in shaping human mind. Mass media is a section of the media determined to reach a greater audience. Most globalization theorists believe that media has played an important role in acceleration of globalization, as mentioned at site: Impact of Globalization on Media.

It is because of globalization that today there is an increased access to a broad range of media, as mentioned on site: Globalization has a great influence on the media and further its impact on us. The most visible effect of globalization is wide spread communication. The introduction of newspapers, magazine, internet and TV has immensely helped to spread information and has helped people to come together from all over the world.

However this impact has its own disadvantages, its advantages are much more.

In my opinion the impact of globalization on media has its own advantages and disadvantages but however the advantages are much more than the disadvantages. On the other hand even the people watching it or reading about it are in a position to gain maximum benefit as with the help of media they will be able to decipher between good or bad as per their requirements. With the years passing by and increasing globalization there is sophistication of advertising methods and advancement in the techniques adopted.

Globalization makes a lot of change in the worlds. Some people believe that the media become an easily ways and good things for the worlds as mentioned in site: Media affects our life in positive ways.

It affects in society, economical, culture and tradition. The objective of this research is to show how the globalization effects on positive way on different type of media and make the world as a small city.

This research outlines the role of internet in the media globalization, the role of the television globalization, the role of the Radio globalization and the role of the mobile globalization. The contribution of internet in the role of media has changed over the past few years and has increased distinctively as mentioned in site: In the society the digital media is intensely transforming the consumer behavior and traditional media business models.

Media also uses internet in their interest to publicize and distribute what they want to highlight. The number of facebook users in Asia is 93, and the internet users in Asia are , As mention in the site Asia In political as news aspect field internet serves as a medium to connect the media and the viewers.

A lot of people are unable to go through the newspapers everyday because of either very busy schedule or ignorance or because of travelling. Therefore people read about the elections about the various political issues through the internet.

The role of internet has a lot to contribute to the economical aspect or impact of the media. With the share market and the online trading and banking facilities people have started shifting from the conventional ways of doing things to this modern easier and hustle-free method.

The term globalization in economics is about the different aspects of cross-border transactions, free international capital flows, portfolio investments, diverse and rapid blending of technology ,as mentioned in site: The theory of globalization states that it enhances prosperity in terms of the economic development of the country and leads to proficient allocation of resources, which in return leads to more employment higher standards of living, more outputs and lower prices, as mentioned in site: The internet facility provided by the media channels help the users viewers to be able to update themselves from wherever they are.

The news provided through the internet is mostly updated at every instance and is more precise and easier to find than other sources of the media, as mentioned in site: There are options of commenting on the news updates and the best part is that one can indulge themselves in a discussion and hence connect the social and economic aspects of the issues.

The role of internet in the cultural and traditional aspect is quite prominent. Globalization has an immense effect on the cultures of the different countries, as mentioned in site: The Role of Media in the Society. It has always had a very deep impact on the cultural identity.

The reductions in costs and better facilities and variety of choices have changed the tastes of individual and societies leading to a stronger integration.

The Role Of Media In Globalization Process

The use of internet through the media provides an inter mix and exchange of ideas and thoughts between countries. The media provide the news about not just within the country but also around the globe. With the help of globalization and internet being a source of it there is an exchange of these cultural and traditional aspects leading to an merger of culture. The extent of this join up differs from country to country or place to place depending on the amount of exposure people have to the internet or the media.

This cultural diffusion opens up the mindset of the people and lets them know the world in a much matured way. The role of television in the media globalization has made a remarkable impact on the society. There are both sides to it negative as well as positive. However,the positive effect of the television are being touched by the audience more than its negative points.

United Kingdom tops the list with an average television rate of 28 hours per person per week, as mention in the site Media Use Statistics When the press media had not come into picture, people used to communicate by writing letters and sending them through direct mails. The beginning of press media came as an information revolution. This press media has become a source for promoting, projecting and supporting the process of providing information such as, news and cultural and traditional country views.

Therefore globalization has led to the timely processing and distribution of information, as mention in the book Jan, Therefore international print media can be read and understood on the domestic grounds. The role of the press media is diverse and it focuses on all the issues concerning out daily lives and well being. It plays role in educating the people on political parties, international happenings, entertainment glamorous celebrity gossip and sport events.

After the press media there was the discovery of radio and television. This lead to a different kind of revolution essay on role of media in globalization press media restricted one to just read but radio and television appealed to another sense as it had both visual and audio sense. As mention in the site Media Use Statistics According to researcher George Gerbner the most popular television programs are no longer the ones made for the national consumption but are the ones made for international distribution, as mentions in site: With further research he came to the conclusion that this was in order to increase the marketability of international television program distribution.

Media and Internet, A political economist and media historian named Robert Mc Chesney criticizes the multinational corporations for using the essay on role of media in globalization as a platform to serve their own interests only. These companies create content and own the publishing companies and hence use them to distribute their own product.

  1. The Cultural and traditional issues are focused by the television through movies, serials, reality shows and advertisements. With the help of globalization and internet being a source of it there is an exchange of these cultural and traditional aspects leading to an merger of culture.
  2. Its effects not just influence the financial conditions of the country but also affects the industrial sector and the culture of the countries involved.
  3. These programs on television depict the various cultures all around the world. Moreover the advertising industry has used this as a medium to expose global products daily to the audience.
  4. The use of internet through the media provides an inter mix and exchange of ideas and thoughts between countries.
  5. This research outlines the role of internet in the media globalization, the role of the television globalization, the role of the Radio globalization and the role of the mobile globalization.

Another opinion which a lot of researchers have is regarding the impact of globalization on media with respect to local culture. They feel that the World Trade organization is threatening the local culture by encouraging essay on role of media in globalization investment in local essay on role of media in globalization.

Firstly, the younger generations watch television regularly and there are points in the year when they watch it more than the average. This is because of the seasonal shows which they watch for a certain number of weeks and then may not watch for next couple of days after one season of the show is over, as mentions in site: These programs on television depict the various cultures all around the world.

The media through television can reach to the mass people. The television serves to a larger number of people than the internet at one time. In terms of political aspects the television has a lot to add to. The viewers can be made aware of the political issues sensitive topics concerning the nation.

The television can provide its viewers with important facts and information concerning the democracy and the political system which can help us make better decisions as mentions in site: At the same time it gives us the overall picture of what is happening in the rest of the world.

A lot can be understood and adopted through movies as well. Movies depict the various issues of the society and politics and it greatly influences the viewers and a lot of the time leaves them thinking about the social and political issues and acts as an eye-opener. The economical aspect is highlighted by the television through advertisements and the news channels giving updates on the share market, brokers and stocks. The advertisement in a way makes us consumers and helps to make us aware of all the suitable options available for us in the market.

This is not just restricted to advertisements of clothing or grocery but at the same time about pension plans and banks. Just by sitting at home one can get the entire news of the world by TV, this is possible only because of globalization. Globalization in media has also made us aware about the economical and political conditions of a particular country but also provides us with entertainment of all sorts.

The Cultural and traditional issues are focused by the television through movies, serials, reality shows and advertisements. It is easily available in most part of the country. The biggest advantage of the radio as a means of media globalization is that it can be understood by even an illiterate person and can cater to a larger number of people. Moreover it has a greater impact on the rural as they are able to connect to the radio easily.