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Market research case study spaghetti fettuccini essay

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Hire Writer As the company had problems with punctual delivery and their service in general before, it would definitely be necessary to investigate also about these two points.

They are not acceptable and must be improved once the reasons for both of these weaknesses are figured out.

The Case of the Test Market Toss-up Essay

Through the Internet, conduct a research to determine the secondary market for fresh pasta and define the main competitors of our company. The Fettuccini Company has already investigated on the secondary distribution of some new products such as freshly prepared pasta in order to diversify their offer, which was marketed in the fast-food restaurants of an accredited company in Madrid.

Market research case study spaghetti

Since the primary market for Fettuccini S. An estimation of the world pasta production gives us an idea of the positioning of the Spanish pasta market.

The estimated world pasta production in 2012 has been around 13. Spain has produced 252,208 tons and is ranked on the 13th position of the global pasta producers while number one, Italy, has produced 3,316,728 tons.

Market research case study spaghetti fettuccini essay

As far as the pasta consumption is concerned, Italy dominates with 26. Although the pasta market in Spain is not as huge as in Italy, there is still enough potential for successful production and distribution of pasta products.

  • Sweet Dream is not a totally failure and it did well in Midland and Pittsfield;
  • Through the Internet, conduct a research to determine the secondary market for fresh pasta and define the main competitors of our company;
  • They are not acceptable and must be improved once the reasons for both of these weaknesses are figured out.

The main competitors of Fettuccini S. Another big secondary market for fresh pasta are supermarkets[5].

Market Research – Case Study Spaghetti Fettuccini Essay

Furthermore, specialized small shops selling food to take away for example should also be taken into account as potential customers. Delicatessen shops and restaurants can also be interesting partners for Fettuccini S. Another big secondary market are companies who offer catering or lunch service for their employees, and who might be interested in receiving daily fresh pasta dishes.

Summary for research paper

The big opportunity for Fettuccini S. Define the qualitative technique that you will use and introduce a dash of qualitative questions.

Case Study Datavast Inc. Essay

In order to obtain data and useful information about what Fettuccini S. But due to the problem that many of these techniques are not only expensive, but especially time-consuming and the responses might be difficult to interpret, Fettuccini S. Both for the focus groups and for the observations in points of sales, this could be combined with letting people taste the fresh pasta products and afterwards asking them specific questions.

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