Homeworks academic service


The factors that affect customer loyalty marketing essay

Brand Loyalty and the factors affecting it 1954 words - 8 pages andto some extent these usages are influenced by members of the family. Moreover, research evidence suggest that a great deal of brand loyalty develops quite early in context of family life. The abovementioned factors are not the exhaustive list of factors influencing brand loyalty.

Some other factors like price, brand names, time, and first entrants etc. Which will focus on distinguishes between truly loyal and mere repeated purchases behavior. And also underline the importance factors that driven behind true loyalty customer. Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strategies.

Since the counterfeit products are cheaper than the original one, people with medium purchasing power will be more sensitive towards the price and will consider buying the counterfeits one. Because of that, the group concluded that although brand loyalty is very high, the consumer may still prefer to buy the counterfeit because of the time, quality of the product and the purchasing power.

The process of marketing determines analyzing and influencing trade market.

Find Another Essay On Factors Influencing Customer Loyalty

Many more people like doing business with people they know and likeMost people like doing business with people they know, like and trustThe secret to the development of customer satisfaction is the commitment to build strong customer loyalty. How does the small business operator compete with the large companies in developing customer loyalty?

The Impact of Physical Environment on Customer Behaviour 1042 words - 4 pages - cognitive, emotional and physiological, which eventually leads to the approach or avoidance behaviour.

  1. However, if they learn about a competitor with lower prices and better quality, they may quickly switch to that store.
  2. The lifetime value of the customers is an important consideration which also enhances the importance of customer satisfaction Szymanski and Henard, 2001 Loyalty Programs Creators Of Customer Dependency? The abovementioned factors are not the exhaustive list of factors influencing brand loyalty.
  3. If the company only mastered the factors that influence customer loyalty from the root causes, they can find the right way to improve customer loyalty.

It includes all the physical factors that can be controlled by the firm to enhance customer and employee actions. These dimensions include an infinite list of possibilities such as customer loyalty 1909 words - 8 pages customer satisfaction strategy. Customer loyalty plays an important role in fashion retail brands.

Factors Affecting Customer Loyalty Programs Essay

If the company only mastered the factors that influence customer loyalty from the root causes, they can find the right way to improve customer loyalty. The old model of doing business is back into action but armed with technology and different schemes to reach the customer and retain them for life.

The four types of CRM programmes, described by Stanley 2000 are aimed at enabling the company to win back customers, who have defected or are planning to, Win Back or Saveto create loyalty among customers project management 586 words - 2 pages Casher 12 is CRO 7. The study focusses that a well-designed structure of the loyalty program helps in gaining a strong hold on customer Research Study Exploring Factors That Affect Customer Retention 3301 words - 13 pages 1.

Factors Influencing Customer Loyalty Essay

This research paper discusses relationship marketing, customer loyalty and customer satisfaction as basic factors affecting customer retention. The data for this study was Factor Influencing Customer Loyal Interminably Distribution Industry 581 words - 3 pages intermediary distribution in terms of 1.

  1. Companies should move from short-term transaction-oriented goals to long-term relationship goals Kotler, 1992 In addition, several studies on this association have clearly established a positiveassociation between customer satisfaction and customer loyalty Anderson 1996; Fornell1992; Fornell et al.
  2. Which will focus on distinguishes between truly loyal and mere repeated purchases behavior. The four types of CRM programmes, described by Stanley 2000 are aimed at enabling the company to win back customers, who have defected or are planning to, Win Back or Save , to create loyalty among customers Customer Satisfaction and Awareness of Apple Laptop 1538 words - 6 pages Customer satisfaction and awareness of Apple laptop In our project we are aiming to measure customer satisfaction and awareness of Apple note-book.
  3. Some other factors like price, brand names, time, and first entrants etc.
  4. The findings shows that true loyalty customer can be measure by determine the relationship between relative attitude work life balance 4774 words - 19 pages that have plan to implement customer loyalty initiatives such as loyalty cards or frequent user programs.

However, many other factors can drive up market share, including poor performance by competitors or pricing issues;Repeat or habitual buying. Many customers may be choosing the store because of convenience or habit. However, if they learn about a competitor with lower prices and better quality, they may quickly switch to that store.

Habitual buyer can defect; loyal customers usually do not. When a customer is Other Popular Essays.