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4 p s of marketing for a blackberry

It describes the stages of the product such as introduction, growth, maturity and decline through which product is introduced and removed from the market. For this marketing case study assignment helpBlackberry products of Research in Motion were selected that is facing declining stage. Along with this, current target market demographics, reasons of declining popularity including social, demographic and ethnic markets and economic, technological, political, legal and competitive factors will be discussed.

In addition of this assignment help, some recommendations will be recommended to marketers of Suzuki to address the declining appeal to consumers. Apart from this, a new country will be searched for this product and product segmentation and positioning strategies of the product in new country will be also discussed in this paper.

It revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. In present, BlackBerry products and services are used by millions of customers around the world to stay connected to the people Blackberry smartphones, 2012.

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Its current target market is business persons and they were not priced or developed for the everyday cellular user. Blackberry phones are preloaded with the mobile trial version of Microsoft Office and give the ability to edit documents directly on cell phone.

Blackberry also targets the business professional with wireless connectivity ability for faster paced Internet connections when the user needs it most. It also made style and function for capturing younger generation Kotler, 2006.

RIM has also launched a new software store called Blackberry App World with hundreds of applications for targeting every people. S created competition for blackberry. RIM cannot survive as a standalone operation in the face of these trends. Reasons of declining RIM has declined its sales in Smartphone market and shrinking market share due to variety of causes such as: Social and demographic factors: The first is lack of innovation that is essential in this industry to compete with competitors and attract customers.

Expectations of customers regarding Smartphone are increased and they want phones to meet both professional and personal need Kotler, 2006. But RIM is unable to fulfill their requirements. So, it becomes unpopular among customers.

Apple and Google launched new advance features and applications in Smartphone. At the same time, coding for BlackBerry OS is very hard and it is necessary to optimize the code for each version Bent, 2011. There are too diverse specs such as screen resolution, form factor, touch screen, and more. Apple is announcing the new features on iOS5 and Google is announcing the tap and pay system for Android. As iOS and Android developers continue the rapid introduction of apps into their respective app stores, so, it was the reason of declining its popularity in society.

Political and legal factors: There are various countries that have banned Blackberry for security concerns such as Gulf countries, UAE, Kuwait and etc Plunkett, 2008.

  • The 4 ps of recruiting by lisa calicchio may 16, 2007 essentially, the 4 ps of marketing represent another repertoire of tactics, tips, and tricks to use in recruiting here are some ideas on how to directly apply these concepts to recruiting;
  • Marketing mix of blackberry;
  • Promotion The company needs to focus on the advertisement of its products through electronic and print media;
  • Blackberry-marketing strategy the pricing blackberry q10 rs 38,500 blackberry bold 4 9900 rs 26,899 blackberry z10 rs 25,849 blackberry bold 3 9780 rs 25,470 blackberry q5 rs 23,157 blackberry 9720 rs 14,787 blackberry curve 9360 rs;
  • So, it becomes unpopular among customers;
  • It will help to attract daily users and professionals.

Along with this, various countries have banned use of its some applications due to fear of interruptions of their mails. This harms the popularity of RIM at global level. New innovations and applications: Marketers should launch new applications and upgraded systems in this phone according to needs and requirements of professionals.

They should work on weaknesses of this product and try to remove them for making easy and fast usable to customers. Marketers should implement new modifications and innovations in their products to save it from decline stage.

BlackBerry Limited - 4 P's | SWOT | PEST | Marketing Strategy

They can change features, look, applications and usage of this phone by launching wide variety of phones from low range to high range. It will help to attract daily users and professionals. Effective marketing and advertising strategy: Marketers should develop effective marketing and advertising strategies for this product of the company to save it from decline.

They should present Blackberry as a new product and should focus on its strengths and new applications in advertising Belch, 2003. Along with this, they should develop new marketing mix for promoting their product effectively in markets. They should use promotional offers, discounts, after sale service, guaranty and warranty for promoting their product in the market. Best foreign country for market expansion Indonesia is suitable and best foreign country for RIM to market its Blackberry product.

Indonesia is the world's third most populous democracy and world's largest archipelagic country. The country has growth rate around 6. The government introduces significant reforms in the financial sector including tax and customs reforms, the use of Treasury bills, and capital market development and supervision The world Factbook: Indonesia is the 3rd largest wireless market in Asia, behind China and India in terms of number of subscribers.

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It is estimated that by end of 2010 Indonesia had 235. Indonesia has already shown a strong inclination towards Smartphone usage. So, it is an opportunity for mobile companies to fulfill this gap and accomplish the requirement of customers of Indonesia.

At the same time, Indonesia wants from RIM to replace a server in its country, because it has a fear that its e-mails could be intercepted as they pass through RIM's servers overseas. This country has good and developing telecommunication market that will provide opportunity for RIM to market its products to save from decline. Segmentation and positioning For launching a product in new market, it is important to identify the correct target market according to features of products.

Target market can be selected through segmentation while positioning helps to create an image or identity about the product in the minds of customers. For Blackberry product in Indonesian market, segmentation and positioning are as described by our case study help experts: Market is segmented on the basis of psychographic factors, behavior factors and geographic factors. Along with this, market is segmented according to age, gender, income level, lifestyle, attitude, occupation, marital status and religion.

The company will focus on high level and medium income level people, high lifestyle people and professionals for this product. This product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones.

The Company should position this product in the market as a new operating system that has a wide range of applications available to its users by the time it is unveiled Nangoy, 2012.

Along with this, this product has locally developed applications that help the customers to understand easily and work with it friendly. Additionally, company can position itself as a new level of operating system that is superior to other Smartphone that uses iOS and Android platforms.

The main reason for this is lack of innovation in applications according to needs of customers. But, marketers can save declining market share through implementing new innovation and applications, new modifications and effective marketing strategies. At the same time, company can market its product in new market to save declining stage and Indonesia is suitable foreign market for new entry.

The Decline Of BlackBerry: Differential Games in Marketing. Marketing Management 12th Edition. Plunkett's Telecommunications Industry Almanac 2009. We assure you that you will get complete and according to your assignment requirements. Testimonials quality of the My order was precisely perfect When I was given with the assignment the first thing which strike in my mind was Assignment Writing Help. Their assistance helped me to provide the assignment order on my topic and also the quality of the order was precisely perfect.

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