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A review of harley davidsons history and market competition

Harley-Davidson quarterly SEC filings. Advertisement As a result, nine-month motorcycle revenue has fallen as well, down 4. On the warpath While Harley has seen its bike sales slide, Polaris has enjoyed double- and triple-digit growth for the Indian nameplate.

  • Make no mistake, though;
  • This will be the engine that powers all of Harley's motorcycles in the future;
  • We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors;
  • But as noted above, Harley's touring bikes generally have fallen out of favor with buyers since then;
  • To be one of them, just click here.

While admittedly starting from a much smaller base -- Polaris bought the Indian brand out of bankruptcy in 2011 -- it has continued to post strong gains even as industry fundamentals have weakened considerably. Although Polaris did generate strong sales following the introduction of its three-wheeled Slingshot motorcycle and more recently the turnaround with its Victory brand, the vast bulk of its sales growth has been the remarkable rise in Indian sales.

A new engine of growth? That's why Harley-Davidson's new engine design is an exciting development for the company. It promises to attract riders again who are looking for the familiar sound, feel, and power of a Harley motorcycle while meeting the challenges of new EPA emissions and fuel economy standards.

It's about time The touring bikes are getting this big block first. Make no mistake, though: This will be the engine that powers all of Harley's motorcycles in the future. This is the ninth Big Twin engine in Harley-Davidson's history, and the first new one in 15 years.

The motorcycle manufacturer says it "offers quicker throttle response, more passing power, purer sound, a smoother ride, and more of the feeling" riders have been looking for. If September sales are any indication, they've found it, and that could lead more riders back to the biggest bike maker in the country.

Harley Davidson Inc's

There's a good chance the bounce Harley saw in sales following the Milwaukee-Eight's introduction is not sustainable, but rather was the result of the excitement surrounding the new engine. Sales of touring bikes have fallen following a brief bounce they got when the big bike was brought back to market.

  1. If September sales are any indication, they've found it, and that could lead more riders back to the biggest bike maker in the country.
  2. To be one of them, just click here. That's why Harley-Davidson's new engine design is an exciting development for the company.
  3. And while the new engine should also help Harley retain its premium price positioning, that hasn't necessarily worked in the bike maker's favor.
  4. There's a small company that's powering their brand-new gadgets and the coming revolution in technology. It's about time The touring bikes are getting this big block first.

But as noted above, Harley's touring bikes generally have fallen out of favor with buyers since then. And while the new engine should also help Harley retain its premium price positioning, that hasn't necessarily worked in the bike maker's favor. It may have retained its margins, but it's been losing customers and market share too.

Harley Davidson

Last, the fourth quarter is typically Harley's weakest, and even though it has maintained its shipment guidance for the year, expecting to ship between 264,000 and 269,000bikes to dealers in 2016, industry trends suggest it may miss that goal.

Harley-Davidson has used some seemingly questionable tactics to make its numbers over the past two years and may do so again just to clear the lower end of its threshold.

Investors could experience significant disappointment again, and the rally Harley-Davidson stock has been enjoying may just cause it to go into an uncontrolled skid. A secret billion-dollar stock opportunity The world's biggest tech company forgot to show you something, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology.

And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here. Rich Duprey has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Polaris Industries.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

  1. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.
  2. It promises to attract riders again who are looking for the familiar sound, feel, and power of a Harley motorcycle while meeting the challenges of new EPA emissions and fuel economy standards.
  3. This is the ninth Big Twin engine in Harley-Davidson's history, and the first new one in 15 years. Rich Duprey has no position in any stocks mentioned.

The Motley Fool has a disclosure policy.