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The influence of advertising in the modern life

Introduction Influence of Advertising Manipulative Advertising Deceptive Advertising Advertising and Power Integrity in Advertising The Influence of Advertising Dealing with advertising starts with understanding how it works, what it does, and how it intends to influence you.

While you may be taking advertising for granted, it does seek to influence what you spend your money on. Many people don't believe that they're susceptible to being influenced, let alone manipulated, by advertising.

However, it wouldn't be so omnipresent if it didn't work.

The Role of Advertisement in Modern World | Essay

So how does advertising influence people? Advertising as information An obvious reason for advertising is simply informing people of the existence of products they might be interested in buying.

How Does Advertisement Influence People’s Behaviour?

No one will buy something that they don't know exists, no doubt about that. When more people know about a product, more of it will be sold. I remember an ad from an advertising agency that was about advertising itself. They said that it was good that there is advertising, as it is an important source of information about products. If that were all, most people would embrace advertising as a welcome addition to their lives.

  1. Why do we see this? At school, children spend long time studying or playing together.
  2. Short essay on the influence of advertising on todays modern multidimensional economy Article shared by Advertising has a great influence on the people.
  3. Another important way young people can be affected is peers.
  4. For example, they learn from their friends which stores are cheaper, which brands of selected products are much better.
  5. But advertising goes much further than being a limited form of information. For example, when several graceful air hostess who are dressing in a suit, having the long hair floats walking row tidy out from the plane.

However, advertising is obviously not a source of objective information. The bright side of a company's products is highlighted exclusively.

Short essay on the influence of advertising on todays modern multidimensional economy

No ad will list both the pros and cons of a product. It is also not exactly a source of complete information, as the amount of actual information in ads is usually very minimal, if, in fact, there is any real information at all.

So, ads are not particularly trustworthy as information. But advertising goes much further than being a limited form of information. Influencing valuation Judging by the extensive use of praise for products in ads, advertisers do expect that people will be influenced by the positive valuation. So apparently a significant amount of people do believe the praise is somehow real, even though it comes from a copy writer of an advertising agency, paid for my the manufacturer of the product.

While other people may believe that doesn't affect them much, what does happen is that they get to know about positive valuations, while negative valuations are mostly absent. The latter is not because the product isn't experienced as negative by some people, but because one doesn't hear of them.

Influence of advertising on our lives

The net effect is that one is not unwilling to buy, or at least try, the product. So it's good to get some more objective opinions about products, like from reviews, or from someone who will not just say she likes something just to hide shame about a bad choice. Familiarizing with products With advertising emphasizing only the positive aspects of products, one might forget that not only are there also negative aspects, but a product might not even be what we really want or need.

We are more willing to go with what's familiar than with what's not.

  1. In western nations, it has been shown that parents teach children how to choose products, which are satisfied in the marketplace.
  2. Thus publicity is most successful means of communication with public. The net effect is that one is not unwilling to buy, or at least try, the product.
  3. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. The net effect is that one is not unwilling to buy, or at least try, the product.
  4. Also, it influences women how they should look like and dress.
  5. Through advertisements, social aesthetic level can be raised, and people will be encouraged to appreciate beauty and to be creative. Parents as consumer socialization agents.

Advertising familiarizes us with products and brands. It does so in a positive only context, attempting to keep us open to this familiarization process. When we only know about particular products, selecting a product to satisfy a particular need could come down to choosing from the list of advertised products only. But sometimes, psychological needs can be satisfied somewhat by products, but may be satisfied even better by other things.

When we feel without self-worth, buying a prestigious car may for some time make us feel valuable, but there are other ways as well to increase that sense of worth, like paying more attention to our feelings and life circumstances.

Brand recognition It is not only specific products that advertisers want us to feel as familiar. They particularly want to familiarize us with brands.

The Influence of Advertising

This is why brand logos are everywhere. Not only on the products themselves, but on trucks, pens, shirts, caps, and lots, lots of ads. The influence is ubiquitous, but unobtrusive. So when you are considering a choice between products, it is good to beware not to choose just on the basis of familiarity of a brand.

If you know a brand simply because you've seen the logo everywhere, you are letting marketers decide for you. Life style identification Lots of advertising connects a product or brand with a particular life style.

People who identify with that lifestyle, will feel attracted to these products. When you feel like "such and such" a person, and an ad or commercial values that, you'll feel willing to buy the product or brand, even if it isn't presented that prominently in the ad.

You'll believe you like the product because it is "like you. For men, sexy and attractive women in ads will grab your attention.

Instantly, and without a need to explain anything. And that is what advertisers want, instantly having our attention, as their message by itself is to most of us not really that interesting.