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Victoria secret pink keeping the brand hot case study

Keeping the Brand Hot Victoria Secret: Keeping the brand Hot I Analyze the buyer decision process of a typical Pink customer The buyer decision process of a typical Pink customer can be split into five different stages, which can be found in the text studied. Tell us what you need to have done now! Then, after recognizing the need, the individual teens and tweens has to search for information from many different places in the aim of finding or know the right place to buy the product.

Victoria seecret case study

It is actually the amount of information needed in the buying process which will push the buyer into buying. This can be easily provided by external sources such as the Internet, television and women journals as Pink is widely known for selling the best women wear.

  • IV What role does Pink appear to be playing in the self-concept of preteens, teens and young adults?
  • This can be easily provided by external sources such as the Internet, television and women journals as Pink is widely known for selling the best women wear;
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  • Thus, it can be said that information regarding Pink products can be easily found, in places devoted to fashion.

Thus, it can be said that information regarding Pink products can be easily found, in places devoted to fashion. The next stage consists in the fact that the buyer has to identify and evaluate alternative sources due to a need of comparisons with other labels. It is actually how the consumer processes information to arrive at the final choice.

  1. IV What role does Pink appear to be playing in the self-concept of preteens, teens and young adults?
  2. Yet, as Pink line clearly target tweens and teens, who have a low income, parents of those ones have to spend a lot of money in the aim of buying their children Pink products monthly.
  3. Victoria secret pink case study Case study.

During this stage of the process, a consumer arrives at a final set of brand choices and then must evaluates them based on their own individual needs, and on the specific buying situation. The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy.

After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. This is the Post-purchase evaluation which involves evaluation of purchased products and comparison with alternative options that the market might have.

  • Tell us what you need to have done now!
  • Introduction this case study describes and examines victoria's secret response like swimwear in 2000 and its pink brand, targeted towards college students,;
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Should marketers have boundaries with regard to this concept? It is for Victoria Secret a clear aim to acquire a new segment of customers through the introduction of its brand.

Victoria secret pink case study

Pink line addresses to young girls and sometimes boys in a hurry to transform into maturity lifestyles in keeping with their older counterparts, that is to say that Pink line positionate itself as a period of transition for the youth.

Social groups have often criticized the practices adopted by Pink — given to the sexy core brand — in targeting the inconscious will of young people by cheering them up into adopting adult lingerie by means of the Pink line.

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  • Victoria secret pink keeping the brand hot case study A brief analysis presenting victoria's secret history as brand and the use of its sub-brand pink to keep the company hip and help it expand in a bigger university of macedonia course;
  • After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied;
  • Should marketers have boundaries with regard to this concept?
  • But the billion dollar brand's sexy and sensual image has been threatened by claims that its products are made from cotton produced by children as young as ten working long hours for no pay;
  • Some people believe that even if the core brand is quick to say that they are not targeting girls younger than 18 not to do the same experience as Abercrombie and Fitch regarding thong underwear sold to preteens , Pink might spoil the childhood and promote early adolescent sexuality.

What is clearly criticized is the Marketing strategy used by Victoria Secret which seems to addresses itself to youngsters by teen lingerie, who will then buy real adult lingerie coming from the core brand. III Explain how both positive and negative consumer attitudes toward a bran like Pink develop. Yet, as Pink line clearly target tweens and teens, who have a low income, parents of those ones have to spend a lot of money in the aim of buying their children Pink products monthly.

This might be considered as a negative attitude towards Pink since parents would prefear not to spend that much for lingeries that their children will only wear for few years and which they would normally not need to pay for.

  1. View case study victoria's secret from marketing 24108 at university of technology, sydney case study.
  2. The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy.
  3. Victoria's secret angels 12 demographic middle class women aged -20-40 'pink' targets teens aged- 15-22 geographic. Raymond spent the next eight years studying the lingerie market in 2002, victoria's secret launched pink stylized pink , a lingerie line a simple patch test to determine the precise cause of her reaction and her case was later withdrawn.
  4. Pink is a college girl's must-shop destination for the cutest bras, panties, swim and loungewear.

Also, by adapting to many segments its image, Victoria Secret might discards some faithful customers which would change their attitudes towards the core brand.

IV What role does Pink appear to be playing in the self-concept of preteens, teens and young adults? Some people believe that even if the core brand is quick to say that they are not targeting girls younger than 18 not to do the same experience as Abercrombie and Fitch regarding thong underwear sold to preteensPink might spoil the childhood and promote early adolescent sexuality.

It seems to be that it became more than a fashion product but also an item which make some young people seem to belong to a class apart from the rest.