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4 ps for marketing in tata motors

4 ps for marketing in tata motors us start the Tata Motors Marketing Mix: Tata Motors is involved in manufacturing of vehicles in categories that include cars Hatchback, Sedan and utility vehicles, Trucks, Buses, Municipal Solutions, and Defence and homeland security. The product portfolio in the marketing mix of Tata Motors also covers brands like Jaguar and Land Rover.

The consumers perceive the Tata Motors brand that produces vehicles that provides reliability, high quality, and efficiency. Tata Motors ranks in top four passenger vehicle brands in India.

It focuses on innovation and due its vast industrial experience, they continuously work on developing new vehicles with robust technical specifications. In addition, Tata Motors follow stringent Quality norms and abides by the rules laid down by the regulatory agencies.

In its focused developed on innovation, Tata Motors had unveiled electric versions of Tata Indica car and Tata Ace commercial vehicle that runs on lithium batteries. The Tata 407, of the Light commercial vehicle category has sold over 5,00,000 units since its initial launch. Tata Motors has a diverse portfolio, which means a diverse pricing strategy. In 2008, Tata Motors launched Tata Nano the cheapest passenger car in the world.

It followed penetration-pricing strategy and vehicles manufactured by Tata Motors are comparatively cheaper than its competitors are.

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Due to its low price, it attracted media attention and the vehicle reported an increase in sales figure within short time during the initial days of the launch. The lower pricing of Tata Nano also resulted in consumers perceiving it as a cheap product. The penetration pricing strategy can act as entry barrier for new players in the segment targeting lower income group.

The pricing strategy in the marketing mix of Tata Motors caters to the lower class as well as the affluent upper class. Tata Motors has the third largest service and sales network in India.

To distribute its vehicles, it has partnered with various distributors across India and the service centres are well equipped with the spare parts and accessories.

Marketing Mix: Product, Price, Place, and Promotion (4Ps)

Tata Motors has extensive distribution network set up across India, also major launches are displayed in showrooms to experience the product. It is also involved in the sales of Pre — Owned Cars and provides features such as extended warranty. Hence, this analyses the marketing mix of Tata Motors. Tata Motors has been known to having an aggressive marketing strategy. To endorse its passenger vehicles globally, Tata Motors declared Lionel Messi as their brand Ambassador. It also signed film celebrities as brand ambassador for its commercial vehicle business.

Tata Motors is the prime sponsor of many events and it helped in creating 4 ps for marketing in tata motors about its new product Tata Tiago in the minds of the consumers. The company offers discount to its customers as part of festival offers in India hence developing interest among consumers.

The promotional strategy in the marketing mix of Tata Motors is carried out in the form of TV, Newspapers, and electronic media. Tata Motors leverages upon Social media marketing to target customers based on the search results. The Tata brand is considered a trusted brand hence it uses the same to tap on the customers.

Tata Motors is headquartered in Mumbai, India and is an Indian automotive manufacturing company.

  1. The Place The 3rd P. The cost associated with promotion often represents a sizeable proportion of the overall cost of producing an item.
  2. Multiple — Unit Pricing in Big Bazaar socks with three pairs are per unit cheaper than buying one pair 4.
  3. Colours on the packages influence consumer emotions. Bait Pricing Low price of one item to attract customers to store for selling a higher priced item in the line, like Reality developers 4.
  4. They tend to either be parts of a single company or franchises, in which individual store owners license the use of the shared brand, training, and know-how. Profit percentage desired by the Co.

Its products ranges from trucks, cars, passenger vans, buses military vehicles and construction equipment. In 1961, Tata Motors went international and is selling vehicles in more than 50 countries. The Marketing Mix section covers 4Ps and 7Ps of more than 300 brands in 2 categories.