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A marketing plan for the company apple

Accessories Cloud services These product lines are associated with human resource utilization and business processes based on product-based divisions, which are a characteristic of Apple Inc. The Mac product line includes desktop and laptop computers of various sizes for different market segments.

On the other hand, the iPad, iPhone, iPod, and Apple Watch are mobile devices with some functions similar to those of Mac products. This element of the marketing mix shows that the company operates in the consumer electronics products.

Marketing Plan of Apple

This element of the marketing mix reflects Apple Inc. Place or Distribution in Apple Inc. Apple Store locations Company-owned website and online stores for desktop and mobile Authorized sellers Telecommunications companies Apple Store is a subsidiary of Apple Inc.

For example, these stores sell MacBook units, as well as peripheral devices from other companies. Apps, music, movies, and other digital content are available through online stores for desktop and mobile, such as the App Store and the iTunes Store.

The marketing strategy of Apple: A concise analysis

In this element of the marketing mix, the inclusion of these online distribution channels helps optimize international market reach. These sellers operate stores in various strategic locations, such as in shopping malls in different markets around the world. The sellers include large retail firms like Walmart and Best Buy.

Marketing Plan of Apple

Some authorized resellers sell through their own stores as well as their seller accounts on Amazon. In addressing this 4P element, the company emphasizes the premium brand image and premium quality of its products. The company has agreements with various prominent websites to advertise and promote Apple products. In addition, the company uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase.

Also, among the 4Ps, this element involves sales promotion, which usually happens at the Apple Store locations and authorized reseller locations. For example, some locations offer old models at discounted prices when bundled with larger or more expensive products. Moreover, the company uses public relations to optimize its corporate image. For instance, Apple Events, leaks of new product features, press releases, and exclusive interviews are carefully executed to maximize positive publicity.

The company is also involved in various initiatives, such as ConnectED, which aims to improve formal education outcomes, while promoting the business and its products. The company uses such communications tactics to satisfy this element of the marketing mix, pertaining to business needs in reaching more customers worldwide.

Premium pricing strategy Freemium pricing strategy The premium pricing strategy involves offering products at a premium. In theory, a premium is an amount that is applied in addition to the typical or common price. For example, in general, iPhones are more expensive than Samsung smartphones.

The marketing strategy of Apple: A concise analysis

Premium pricing maximizes profit margins. Such combination ensures competitiveness. Aside from premium pricing, the company also uses the freemium pricing strategy.

  1. A practical guide for applied research. Portable media devices had existed prior to the popularity of iPod.
  2. For example, these stores sell MacBook units, as well as peripheral devices from other companies. With iconic and relevant products coupled with industry tenure and established branding, the company now enjoys legions of loyal consumers that comparable to fandoms of popular celebrity.
  3. The product is highly valuable because of its popularity and if network carriers want to capitalise on its success, they need to advertise that they have it.
  4. Apple has never advertised this product through print and broadcast media, although it occasionally produces contents for online and social media distribution. This element of the marketing mix shows that the company operates in the consumer electronics products.

In this freemium pricing case, some of Apple Inc. For example, the company offers free 5-gigabyte iCloud storage.

The marketing strategy of Apple: A concise analysis

However, to add more storage capacity, customers must pay a recurring fee.