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Colgate palmolive makes a total effort case study

It gives a measure of the chance for an event, where the exact parameter is unknown. Using sample data to estimate hypotheses about population parameters is done with uncertainty. The study of probability addresses ways of assigning probabilities, types of probabilities, and laws of probabilities.

Three methods of assigning probability are 1 the classical method, 2 the relative frequency of occurrence method, and 3 subjective probabilities. Four types of probability are marginal probability, conditional probability, joint probability and union probability.

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Laws of Probability This is used to compute the probability of a Union. It takes prior probabilities of events occurring and adjusts or revises those probabilities on the basis of information about what subsequently occurs. However, the word antibacterial was not allowed for such products by the Food and Drug Administration rules. So Colgate-Palmolive had to come up with another way of marketing this and other features of their new toothpaste to U.

  • A print campaign followed;
  • In response, the name "Total" was given to the product in the United States:

Market researchers told Colgate-Palmolive that consumers were weary of trying to discern among the different advantages of various toothpaste brands and wanted simplification in their shopping lives.

Meanwhile, in 1997, Colgate-Palmolive received FDA approval for Total, five years after the company had applied for it. The product was launched in the United States in January of 1998 using commercials that were designed from the more successful ideas of the focus group tests. A print campaign followed. Within three months, Colgate-Palmolive grabbed the number one market share for toothpaste. Colgate Total had been successfully launched into the U.

  1. The probability that a randomly selected U. Of those who saw the commercials.
  2. Meanwhile, in 1997, Colgate-Palmotive recieved FDA approval for Total, five years after the company had applied for it.
  3. Using sample data to estimate hypotheses about population parameters is done with uncertainty. Meanwhile, in 1997, Colgate-Palmotive recieved FDA approval for Total, five years after the company had applied for it.
  4. So Colgate-Palmolive had to come up with another way of marketing this and other features of their new toothpaste to U.

What Probabilities are given in this case? Use these probabilities and the probability laws to determine what percentage of U. Let event A be that a U. Is age category independent of willingness to try new products? According to the U. Use this information to determine whether age is independent of the initial purchase of Total during the introductory time period. Let event C be that a person picked at random amongst all Americans, is in the 45-64 age category. Using the probabilities given in Question 2, calculate the probability that a randomly selected U.

What is the probability that a randomly selected person purchased Total in the first 10 months given that the person is in the 45-64 age category? The probability that a randomly selected U. Of those who saw the commercials. Of those who did not see the commercials, 12. Suppose a toothpaste consumer is randomly selected and it is learned that they purchased Total during the first 10 months of its introduction.

Revise the probability that this person saw the Total commercials and the probability that the person did not see Total commercials. So, the calculations are verified.