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Compare and contrast qualitative and quantitative research methods

To explore and discover ideas used in the ongoing processes. To examine cause and effect relationship between variables. Methods Non-structured techniques like In-depth interviews, group discussions etc.

Quantitative Research

Structured techniques such as surveys, questionnaires and observations. Result Recommends final course of action Definition of Qualitative Research Qualitative research is one which provides insights and understanding of the problem setting. It is an unstructured, exploratory research method that studies highly complex phenomena that are impossible to elucidate with the quantitative research. Although, it generates ideas or hypothesis for later quantitative research.

Qualitative research is used to gain an in-depth understanding of human behaviour, experience, attitudes, intentions, and motivations, on the basis of observation and interpretation, to find out the way people think and feel. Definition of Quantitative Research Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts.

  • Qualitative research is utilized to increase understanding in various reasons, motivations and views;
  • This means that a distinct method will only remain constrained to the specific variables that it is measuring; this is to ensure that the research does not deviate into other issues that may make its results to be irrelevant to the issues that were being investigated by the study;
  • Quantitative data can be measured or collected over a larger sample size and aggregated—for instance, by taking measurements in a variety of locations or contexts, or by conducting a survey over a large number of people with only certain set values available as answers, so answers can be compared directly;
  • The SAGE handbook of applied social research methods.

The research is also known as empirical research as it can be accurately and precisely measured. The data collected by the researcher can be divided into categories or put into rank, or it can be measured in terms of units of measurement.

Key Differences Between Qualitative And Quantitative Research The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.

A scientific and empirical research method that is used to generate numerical data, by employing statistical, logical and mathematical technique is called quantitative research. Qualitative research is holistic in nature while quantitative research is particularistic.

The qualitative research follows a subjective approach as the researcher is intimately involved, whereas the approach of quantitative research is objective, as the researcher is uninvolved and attempts to precise the observations and analysis on the topic to answer the inquiry. Qualitative research is exploratory.

As opposed to quantitative research which is conclusive.

Key Differences Between Qualitative And Quantitative Research

On the other hand, quantitative research relies on random sampling; wherein a large representative sample is chosen in order to extrapolate the results to the whole population.

Verbal data are collected in qualitative research.

  1. Qualitative inquiry and research design.
  2. Methods of Data Analysis Numeric data and information is analysed quantitatively — in other words aggregated according to the applicable and common methods of evaluation.
  3. Each of the research methods is affected by the researcher.
  4. Inquiry in qualitative research is a process-oriented, which is not in the case of quantitative research. Both qualitative and quantitative research are direct research methods used to collect primary evidence in a variety of academic fields.
  5. The researcher is also given an opportunity to acquire extra information that may be very helpful in the research e.

Conversely, in quantitative research measurable data is gathered. Inquiry in qualitative research is a process-oriented, which is not in the case of quantitative research. Elements used in the analysis of qualitative research are words, pictures, and objects while that of quantitative research is numerical data. Qualitative Research is conducted with the aim of exploring and discovering ideas used in the ongoing processes. Lastly, the methods used in qualitative research are in-depth interviews, focus groups, etc.

Comparison of Qualitative and Quantitative Research

In contrast, the methods of conducting quantitative research are structured interviews and observations. Qualitative Research develops the initial understanding whereas quantitative research recommends a final course of action.

Video Conclusion An ideal research is one, which is conducted by considering both the methods, together. Although, there are some particular areas which require, only one type of research which mainly depends on the information required by the researcher.