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Impact of web 2 0 technologies on businesses

My article, Understanding Performance and Collaborative Workspacesdiscussed how these workspaces can be used to give business users a complete solution for publishing, accessing, and collaborating about the business information they need to do their jobs.

I mentioned in the article that new Web 2. A Look at Web 2. The information collaboration group of technologies offers new ways of creating, publishing, and delivering information on the public Internet and corporate networks.

Examples here include wikis, blogs, real simple syndication RSSand social networking. The impact of Web 2.

The winner of this award was Avenue A Razorfish. Frustrated by the limitations of its employee intranet, the company decided to employ the philosophy and structure of the collaborative online encyclopedia, Wikipedia, and use it to create an internal knowledge sharing and collaboration portal.

The overall intent of the wiki-driven portal is to help consultants share knowledge and best practices, regardless of where they are located geographically.

  • Very surprising is the relative unimportance survey respondents ascribe to external crowdsourcing;
  • A New Approach to Portal Deployment The objectives of both the Avenue A Razorfish and Accenture knowledge-driven portals were the same — to provide consultants with a single knowledge-driven tool for research and for publishing and sharing best practices.

It is also used to access research resources, to develop new ideas in an innovation lab, and for social networking and collaboration via people pages and community-specific content. The technology and user experience communities are the most active.

How companies are benefiting from Web 2.0: McKinsey Global Survey results

In addition to discipline-driven knowledge management, the portal also supports project-based collaboration and client knowledge management, including the ability for any user to create new projects, accounts, offices, case studies, and general pages using an easy-to-use template system. Features recently added to the portal include blogging, cloud tags, search, custom Google maps, RSS feeds, links to popular social media sites, privacy features, and user ratings.

Integration with external features such as Flickr for images, Delicious and Digg for social bookmarking, and Google maps for mapping are enabled through a combination of PHP and Javascript programming.

  1. Security remains a major issue in the adoption of Web 2.
  2. His primary research and teaching interests are cross-disciplinary and are in the areas of Web 2.
  3. Our survey data appears to indicate that we're seeing a toe-in-the-water effect, where companies experiment with initial deployments but stop short of full commitment through total exploitation of the technologies. Although quite different, the approaches used by the two organizations both resulted in successful implementations; therefore, it cannot be said that one approach is better then the other.
  4. The models for exploiting these early-adopted technologies will thus grow faster, wider, and deeper than optimization models for, say, virtual worlds. Who owns these tools?
  5. One important factor constraining adoption of Web 2.

Existing Microsoft Outlook mailing lists are integrated automatically with associated blogs ensuring that important mailing list conversations are indexed and available. E-mail and blog interactions are associated with wiki content using a custom-built tagging engine.

Looking ahead

When a user searches for information, the result set includes both wiki and blog content, which helps put the information in context. The software that runs the portal is a modified version of Mediawiki, the system used by Wikipedia. The blogs are powered by WordPress, a popular blogging platform. Single sign-on and authentication are achieved through PHP calls to the corporate directory server.

The Impact of Web 2.0 on Business Portals

This application was also a finalist in the Shared Insights portal awards program. The development of the new knowledge management system enabled Accenture to retire more than 40 databases and offer a single point of access to information through the existing Accenture employee portal.

This new approach was in striking contrast to the previous approach, which involved multiple access points dispersed across the organization. Accenture consolidated its knowledge assets into a central repository based on the Microsoft SharePoint Portal Server.

  • The questions we asked and the responses included;
  • Back to Top Interpretation What did we learn from the interviews, observations, and survey?
  • Table 7 suggests a weak relationship across the board between Web 2;
  • Others are loosening their grip somewhat, primarily because they believe it's virtually impossible to prevent business units and project teams from creating wikis and blogs.

A New Approach to Portal Deployment The objectives of both the Avenue A Razorfish and Accenture knowledge-driven portals were the same — to provide consultants with a single knowledge-driven tool for research and for publishing and sharing best practices. The development approaches, however, were quite different. The portal was implemented using the Microsoft SharePoint portal.

The Avenue A Razorfish solution, on the other hand, was developed and deployed using a wide range of new Web 2. Features such as tag clouds were then used to aid user searches for information. Although quite different, the approaches used by the two organizations both resulted in successful implementations; therefore, it cannot be said that one approach is better then the other.

The benefit of the Avenue A Razorfish approach is that its less rigid Web 2. The result, however, makes governance more difficult. One thing to note about using Web 2. As users start to create their own throwaway applications using Web 2. As the Avenue A Razorfish portal demonstrates, Web 2. At present, Web 2. What is quite clear is that for some time to come both old and new Web technologies will need to coexist in portal and workspace applications.