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Innovation in the beauty soap in bangladesh

Hire Writer It provides the true practice taking place in the marketing industry, which plays an important role for every student to meet the extreme challenges of the job market. It helps us in gathering knowledge on the modern practices of the marketing programs of LUX and its way to serve its customers.

Its data comparison is based on the published information and further analysis. This report will help us to acquire information about the beautification industry of Bangladesh and systematically investigate the satisfaction pattern of the LUX soap users. This information will improve our knowledge, which will positively impact our learning experience.

This report provides us the opportunity to exchange ideas with our classmates and faculty and learn about different techniques. It is necessary to stay current with new processes, ideas, and methods. The main objective of this report is to study the customer satisfaction on marketing mix of LUX soap. This includes the method of data collection and the sources of the data or information of the research.

This type of data collected by doing survey and observes the behavior of the customer. This type of data collected from official web site of LUX, and different articles. We have used data both qualitative and quantitative method. We have collected data for this report in two ways: We collected primary data through survey and for doing survey we have prepared a questionnaire on LUX soap. We observe the behavior of customer.

In order to collect secondary data we used official website of Unilever Bangladesh, LUX and different articles related with this topic. As a tool for collecting primary data a questionnaire was constructed to carry on the innovation in the beauty soap in bangladesh survey. The entire customer group of LUX soap. The sample element is the individual customer of LUX soap.

No structured sample frame was found. Non-probability convenience sampling procedure is used in the survey. The sample size is 30 customers.

The present study was not out of limitations. It was unable to provide some formatted documents data for the study. Overview of the Product 3.

ACI stepping into beauty soap category with “ACI SANDAL SOAP”

LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners.

In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. The brand was founded by the Lever Brothers today known as Unilever in 1899. Subsequently, LUX soap has been marketed in several forms, including hand wash, shower gel and cream bath soap. By the early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding: Building beauty soap credentials: In the first 2 years of launch, LUX concentrated on building its beauty soap credentials.

Made with fine-texture, rich in fragrance, and manufactured using a method created in France, the first LUX toilet soap was sold for 10 cents apiece. The brand concentrated on building its association with the increasingly popular movie world, focusing more on movie stars and their roles rather than on the product. This was followed by Hollywood Directors talking about the importance of smooth and youthful skin.

This pioneered the trend of celebrity product endorsements. The series of print ads had stars talking about preserving youthful skin. While still retaining the star element, the focus shifted to the consumer and the role of the brand in her life. Advertising commercials showed ordinary looking women with direct references to stars, such as Deanna Durbin. Reflecting the shift in beauty trends in the 70s, the LUX stars stepped down from their pedestals and were portrayed as multi-faceted women with natural, wholesome beauty that the ordinary consumer could relate and aspire to.

Stars included Brigitte Bardot and Natalie Wood. Owning the category space: Establishing itself as THE beauty soap for stars and beautiful women, the 80s emphasized the importance of skin care — the first step to beauty.

Indian company acquires

LUX was launched in China at this time. In the 90s, LUX moved from generic beauty benefits to focus on specific benefits and transformation.

  • The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory;
  • It turned out to be a unique selling proposition USP , as the use of vegetable fat and it being non-halal gained mass consumer attention;
  • No structured sample frame was found;
  • This pioneered the trend of celebrity product endorsements.

More emphasis on functionality and variant associations with different skin types as well as mention of ingredients. The communication was far more regional specific and localized, using stars like Malu Mader and Debora Bloch. In early 2000, the focus shifted from specific skin benefits to a stronger emotional space.

The benefit was now more than just beauty, it was also about the confidence that comes from beautiful skin. Today, LUX products are manufactured at 71 locations with more than 2000 suppliers and associates providing the raw materials. LUX began its story in 1924 as the first mass marketed beauty soap. LUX combines exquisite fragrances with the most exotic ingredients to give a truly unique bathing experience. Their vitality mission will focus brands on meeting consumer needs arising from the biggest issues around the world today — ageing populations, urbanization, changing diets and lifestyles.

They see growing consumer need for: Conducting operations with integrity and with respect for the many people, organizations and environments. LUX aim to make a positive impact in many ways: Setting out our aspirations: Their corporate objective sets out their aspirations in running business. The code also supports their approach to governance and corporate responsibility.

They want to work with suppliers who have values similar to them and work to the same standards as they do. LUX Fresh Splash is crafted with the icy freshness of cooling mint and the invigorating power of sea minerals to transform your skin from dull to vibrant in an instant. The SWOT innovation in the beauty soap in bangladesh for LUX helps identify the internal environment, its strengths and weaknesses as well as the external environment faced by it, and the opportunities and threats that it presents: Besides, it also has access to the resources of the parent company of Unilever.

It gets dissolved pretty fast and gets mushy and soggy quickly. This leads to stock out in these areas. So far, the only variant of LUX that has somewhat come close to Ayurveda, though not actually is the festive glow variant, which had the goodness of haldi and chandan ubatan. This could cater to a new segment in the market. In this way, brand loyalty could be caught young. They can pick up fast pace is positioned and marketed properly.

Active marketing of these body washes is going on in the social media.

Common error

This chapter describes the way Unilever Bangladesh Ltd. The chapter comprises of four sections. LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad.

LUX is offered in Bangladesh in four different flavors which are: Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing.

This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit.

Its prices are almost equal to its competitor.

Customer Satisfaction on Marketing Mix of Lux Soap Essay

The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory.

The company does not use its own fleet of transport for distributing its product. These distributors then supply the product all over Bangladesh to a huge number of retailers.

Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign.

Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards.

Customer satisfaction innovation in the beauty soap in bangladesh a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. The importance of measuring customer satisfaction is discussed below: Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability.

These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. Therefore, it is essential for businesses to effectively manage customer satisfaction.

To be able do this, firms need reliable and representative measures of satisfaction.