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Porters 5 force model trung nguyen coffee

Innovation strategy colors of this young and energetic company but not at the expense of what is proven to work. To connect and develop coffee lovers in the world Vision and core value: Great ambition National and international spirit Unceasing creativity and break through Good execution Value generation and sustainable development Customers of Trung Nguyen: Various types of customers with different favourite tastes of coffee in Vietnam and the world.

The number of consumed coffee is increasing rapidly year by year. The foreign coffee market is very large, potential and still has a lot of spaces for Trung Nguyen to develop.

Porters 5 force model trung nguyen coffee

The most important strengths of Trung Nguyen are its famous brand name and its strong marketing. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market Kotler, 2002. The firm makes numerous decisions based on these four Marketing Mix variables in order to market and sell its products.

The marketing mix of Trung Nguyen Coffee Company 3. As a result of its hard effort, it now has a wide and various range products, which satisfies different tastes of consumers. The products of Trung Nguyen are divided into 3 main categories: High-class product, intermediate product and common product. At the moment, Trung Nguyen Coffee Company is operating with five main trends of product: Creative Coffee, Weasel coffee, Legendee coffee, Passional low-caffeine coffee and G7 instant coffee.

Trung Nguyen is a very well-known brand name and is one of the top of 10 most famous brand names in Vietnam. Whenever talking about coffee of Vietnam, the first name most people remember and think of will definitely be Trung Nguyen.

To porters 5 force model trung nguyen coffee that, it has to help, support, give funding to IUCN programs and makes sure that the company will keep the environment clean. After joining, it can meet another environmental organization like Ecocert.

Market analysis for Trung Nguyen Vietnamese Coffee Company's Expansion into Europe.

Then, it must change its production of coffee and keep the process from planting a coffee tree to producing a green and eco product to qualify for the necessary environmental standards in order to get its products certificate from Ecocert or Fair-Trade about green products, environmental friendly production, eco producing process in the foreign markets.

It should develop more types of instant coffee to satisfy various coffee drinkers in Euprope as well as in the world and improve the quality of its products to be better so that its products can please the strictest consumers.

It always pays a great deal of attention to the cutting off producing cost in order to lower the price of the products and increase its ability to compete with the rivals in the market. In the foreign market, it has a wide range of prices for different products which is appropriate porters 5 force model trung nguyen coffee the demands and expenses of customers. For instance, High-class product of Trung Nguyen focuses on high-class people has higher price matching with porters 5 force model trung nguyen coffee quality.

It has achieved success in Tokyo and its instant coffee wins customers in the potentially huge Chinese market-amid a culture that, like Vietnam, has long favored tea. Western customers can pay a higher amount of money for coffee as long as it is high quality and meets their demands. They may not care much about price as long as they receive high quality coffee which satisfies them because they think that the quality of coffee is worth paying.

Besides that, it has also built a network of G7 Mart distributing stores in Vietnam since 2006. It also exports the G7 brand via E-Mart in South Korea, as well as small importers in Japan and China Trung Nguyen exports indirectly through intermediary distributors. Location is very important to customers. If Trung Nguyen opens a store at the outskirt of the city, many people will find it inconvenient to go there.

In this study, author proposes that it should open many franchise coffee shops at famous airports in the world. The reason is that it will have a large number of potential customers if it does that. Customers are passengers waiting for their flights, transits, families and friends …The airport is one of the most crowded places in the city and it welcomes thousands of people a day, especially in Rome, the capital of Italy.

By doing this, a large number of Italians and may be people from others countries will also have a chance to taste and know about Trung Nguyen coffee. If they feel satisfied with the coffee, there is a high chance that they will enjoy it again and tell others about their favourable experiences with the coffee. The franchise store must be designed to carry the national culture colors and introduce to foreign customers about the Central Highland and Vietnam culture.

It must have the proud features of Eastern culture while still maintaining the comfort and luxury of the West.

  1. Trung nguyen coffee in korea michael porter's 5 forces trung nguyen store model structure content i overview ii.
  2. Cultural elements are different between countries and are very important in marketing, especially in international marketing so companies must pay them a great deal of attention when exporting products and services or doing marketing in foreign markets.
  3. An analysis of starbucks essay 5104 words 21 pages trung nguyen coffee in japan value-driven organizations marketing plan - cafe strategic choice and evaluation starbucks case study porter's five force model starbucks and others.
  4. Whenever talking about coffee of Vietnam, the first name most people remember and think of will definitely be Trung Nguyen. I propose coffee houses where the joe is just a quarter and they show cat videos on chemistry is something that you can't force and i've always had it with those.
  5. It should develop more types of instant coffee to satisfy various coffee drinkers in Euprope as well as in the world and improve the quality of its products to be better so that its products can please the strictest consumers. Well-known brand name Trung Nguyen is one of the most famous brand name in Vietnam.

Distribution Channels For the raw coffee, Trung Nguyen should sell its products to the coffee roasters through the distributors, intermediaries or sell directly to the import companies. For the other products, it can sell them at the franchise coffee stores and through the supermarkets.

It has also deployed many successful PR plans by cooperating with others charitable organizations to fund and do charity… It should participate in the commercial fairs which have high reputation to introduce its products to fogrein consumers.

Besides that, it mostly uses leaflets, posters and promotional items to advertise its products and can also cooperate with traveling companies which often held travel tours to Vietnam and asks them to introduce its coffee. Theories Although world coffee market is very large, potential and it offers many opportunities to Trung Nguyen to develop. Trung Nguyen still has many strong competitors in this market.

Moreover, there are some required standards and requirements of the coffee, and some cultural differences in the world.

As a result of this, it must do the market research carefully in order to develop stably and sustainably. These factors include customers, competitors, suppliers, partners, media, financial companies, public authorities, group of interests and public opinions. Customers Trung Nguyen has a wide range of customers, from a student to a busy businessman, from a normal accountant to a president of a company.

It means that Trung Nguyen also must have a wide range of products which is suitable and satisfied various kinds of customers as well. With these strong rivals, the competition in the local market will be very fierce and intense. Suppliers Trung Nguyen is doing self- supply. Partners Trung Nguyen has many partners: Final customers The final customers of Trung Nguyen porters 5 force model trung nguyen coffee coffee drinkers.

Those financial companies play a significant role in the business of Trung Nguyen. Public authorities The local government, the tax office…Trung Nguyen must respect and follow the laws and the policies of the government and pay tax on time.

They are all basic and important requirements of any companies in any countries.

  1. It means that Trung Nguyen also must have a wide range of products which is suitable and satisfied various kinds of customers as well. Having positive opinions from the public help Trung Nguyen gain favour and support from Vietnamese people easier and more competitive in the local market.
  2. It should develop more types of instant coffee to satisfy various coffee drinkers in Euprope as well as in the world and improve the quality of its products to be better so that its products can please the strictest consumers. With the target to define the export strategy of Trung Nguyen, we have been carried out.
  3. The reason is that it will have a large number of potential customers if it does that.

Public opinion Trung Nguyen is a famous brand name. Having positive opinions from the public help Trung Nguyen gain favour and support from Vietnamese people easier and more competitive in the local market. Porter and is ofenn used in industry analysis and strategy devlopment process. This model is used to analyze the five forces which determine the competitive structure, the profitability and attractiveness of a market or industrry.

Trung Nguyen Coffee Essay

From the suppliers About the technology and the machine server the coffee industry. The suppliers are diversified because Trung Nguyen can buy them from many others countries.

Analysis of trung nguyen coffee with porters 5 force model

From the rivals Trung Nguyen is currently one of the leading coffee companies in Vietnam with a big market share but it is also under a high-pressured of competition with many rivals like Nescafe, Vinacafe, MacCoffee and Highland Coffee. From the customers Trung Nguyen has a variety of customers like students, businessmen, officers,… people who drink coffee in general.

Those customers have the right to choose products to purchase from various coffee companies with the same quality but competitive price.

Thus, we can say that the pressure from the customers for Trung Nguyen is existed. Trung Nguyen must be aware of the potential risks from the entry of those companies in the future, especially some world-famous foreign companies like Starbuck, Dunkin Donut… 3. It is often used in the external analysis when doing market research. They are also protected their rights and brand names by the government.

  • The firm makes numerous decisions based on these four Marketing Mix variables in order to market and sell its products;
  • By doing this, a large number of Italians and may be people from others countries will also have a chance to taste and know about Trung Nguyen coffee.

Trung Nguyen has researched the technologies from many developed countries — GermanyItaly, Denmark and took advice from some branch leading consultants before choosing and importing some of the most advanced and suitable technologies. Nowadays, the need of using coffee is increasing radpily. Vietnamese people drink coffee everywhere and everytime in day. Drinking coffee has become a popular habit of Vietnamese.

Trung Nguyen has the opportunity to penetrate the potential foreign market.

  • Its coffee quality has been confirmed by the consumers;
  • High-class product, intermediate product and common product;
  • Force is the only thing that keeps him in his position nguyen trung nguyet model of the professional revolutionary formed by the stalinist school.

However, Trung Nguyen will also meet a fierce competition from the foreign companies. This creates more opportunities for Trung Nguyen to develop and expand their production and business activities.

When the target market has been indentified, a marketing strategy will be built to aim for the target market. Market Segmentation Market segmentation is the division of a market into different group of consumers that have common needs. It depends on product specificsthese groups may be defined by various demographic criteria such as income, age and gender. Market segmentation helps the companies to satisfy the needs of their potential customers better.

The consumption of environmental friendly and ethical products is increasing not only in Western but also in many other countries. The sales of organic and Fair-Trade coffee are growing in Europe market. As a result of this, the author suggests an export strategy of exporting environmental friendly and organic coffee to Europe, especially Italy for Trung Nguyen. The target market is the segment of Italian customers who want to purchase or drink environmental friendly and organic coffee.

Cultural elements are different between countries and are very important in marketing, especially in international marketing so companies must pay them a great deal of attention when exporting products and services or doing marketing in foreign markets. A company specializes in exporting tea will have advantage if it exports products to a country which has the culture of drinking tea for many years Japan, China,….

SWOT analysis determines what factors may support the organization to accomplish its objectives, and what obstacles must be aware of and overcome in order to succeed. Through SWOT analysis, organization can create a strategy which is suitable for its resources, capabilities and environment. SWOT is widely used in various business aspects like marketing, products development, business strategy… 1. Advanced technology Trung Nguyen imported some of the most advanced technologies and machines from Denmark, Italy and Germany.

It also means that the cost of transporting and buying the materials is reduced as low as possible. Well-known brand name Trung Nguyen is one of the most famous brand name porters 5 force model trung nguyen coffee Vietnam.

Hence, its coffee is too familiar with Vietnamese. Its coffee quality has been confirmed by the consumers. Wide distribution network Trung Nguyen has a wide distribution network across the country through supermarkets, retailers and its own distributing stores, making sure that people from various places can enjoy its coffee.

Strong marketing Trung Nguyen has deployed various promotion and PR campaigns effectively. The most obvious result of this is the fame of Trung Nguyen coffee company now. Trung Nguyen has used that strength effectively to gain the support and love from Vietnamese consumers. Too much franchises make difficulty in management and control The franchise system of Trung Nguyen is massive, inconsistent and difficult to control.