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Strengths and weaknesses in human resources management of apple inc

Public Domain Apple Inc. A SWOT analysis of the company gives insights on the strategic actions of the business, especially in maximizing its growth based on its strengths and opportunities. The SWOT analysis framework is a strategic management decision-making tool that determines the most pressing issues facing the company, based on the internal business conditions and the external environment. The company is involved in the computing technology hardware and softwareconsumer electronics, cloud computing services, and online digital content distribution services industries.

This condition necessitates that Apple develop a diverse set of strategies to ensure its competitiveness and business growth.

SWOT analysis of Apple (5 Key Strengths in 2018)

With its operations in various markets around the world, the company deals with different sets of SWOT factors based on regional situations. These strengths are internal factors specific to the conditions within the business organization.

In this case, the following are the most notable strengths of Apple Inc.: Strong brand image High profit margins Effective rapid innovation processes Apple is one of the most valuable and strongest brands in the world. In the context of this SWOT analysis, the company is capable of introducing profitable new products by virtue of its strong brand image.

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This internal strategic factor is a major strength because it maximizes profits, even when sales volumes are limited. Moreover, the generic competitive strategy and intensive growth strategies of Apple Inc. Weaknesses are internal factors that are obstacles to business growth. The following business weaknesses are the most notable in the case of Apple: Limited distribution network High selling prices Dependence of sales on high-end market segments Apple Inc.

For example, the company carefully selects the authorized sellers of its products. The SWOT analysis framework considers this exclusivity strategy as a factor that limits market reach.

  • Apple produces products that are easy to use;
  • The internship opportunity attracts the most talented students.

In addition, because of its premium pricing strategy, the company has the weakness of the dependence of sales on high-end market segments. This internal strategic factor is a considerable weakness because high-end market segments represent only a minority of the global market.

  • In addition, the company faces the threat of imitation;
  • Exploring SWOT analysis — where are we now?

Opportunities for Apple Inc. Opportunities are external factors based on the industry environment. These factors influence the strategic direction of business organizations. Expansion of the distribution network Higher sales volumes based on rising demand Development of new product lines Apple Inc. This SWOT analysis emphasizes the need for the company to change its distribution strategy.

An expanded distribution network can help Apple reach more customers in the global market.

Apple Inc. SWOT Analysis & Recommendations

In relation, the company has the opportunity to increase its sales volumes through aggressive marketing, especially for mobile products. Furthermore, the company has the opportunity to explore new product lines. Its current product lines are highly successful. However, with further innovation, the company can develop and introduce new products, like what it has already achieved with the Apple Watch.

Developing new product lines can support business growth in the international market. Thus, this aspect of the SWOT analysis of Apple indicates that the business has major opportunities for further growth despite aggressive competition.

  • Their brand recognition is supported by its vast product ecosystem;
  • Such innovation reduces the adverse effects of imitation on revenues.

Threats Facing Apple Inc. External Strategic Factors In this aspect of the SWOT analysis, the focus is on the threats that the company experiences from various sources, such as competitors.

Threats are external factors that limit or reduce the financial performance of businesses. Aggressive competition Imitation Rising labor cost in various countries Tough competition in the industry is partly because of the aggressiveness of firms.

Apple competes with firms like Samsung, which also uses rapid innovation. Because of the aggressive behaviors of competing firms, it is necessary to have strong fundamentals for maintaining competitive advantages.

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In addition, the company faces the threat of imitation. Moreover, rising labor costs involving contract manufacturers, such as those in China, reduce profit margins or push selling prices even higher. The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. Moreover, the company can use its strong brand image and rapid innovation processes to successfully develop and launch new product lines.

However, Apple faces the significant threats of aggressive competition and imitation, which are major challenges affecting players in the global market for consumer electronics, computer hardware and software, and online digital content distribution services.

Human Resource Management of Apple Inc.

Such innovation reduces the adverse effects of imitation on revenues. Also, it is recommended that the company further enhance the automation of its production processes, and support the automation of its contract manufacturers, as a way of addressing the rising labor costs involving Apple product manufacturers.

Exploring SWOT analysis — where are we now? A review of academic research from the last decade. Quantum strategy at Apple Inc. The Handbook of Human Performance Technology, 1089-1108. How to start continuously improving innovation in organizational knowledge: A case study on Apple, Inc. Making SWOT analysis work.